04/03/2026
LLBG shows ❤️🤍🧡 for cycling during Omloop Het Nieuwsblad
For the very first time, La Lorraine Bakery Group became local main sponsor of the opening classic of the Belgian cycling season: Omloop Het Nieuwsblad! With the finish line just 250 metres from our headquarters in Ninove (Belgium), it was the ideal opportunity to put our company in the spotlight. Our teams rolled up their sleeves during multiple activations:
🚴 Cyclo Day with 100 colleagues
Together with two-time former winner Johan Museeuw, we organized our own unique & exclusive Omloop-version on the real course, crossing the official finish line as one big red peloton!
🎉 Products & networking in the VIP tent
Many of our bakery products (mini börek, table bread, pasteis de nata, ...) were served to around 1,200 guests in the ‘VIP tent’.
🎥 Treats for the organisation
Reporters & stewards on site were delighted to see us arrive with an assortment of delicious patisserie treats.
👨👩👧 Employer branding stand in the public area
LLBG ambassadors handed out our famous butter sandwiches to passers-by, telling people how great working at LLBG really is!
🥧 Rice tartlets on the Bosberg
The next day, we surprised more than 3,500 cycling tourists on the top of the iconic Bosberg with a rice tartlet from La Lorraine. Ideal for recharging their battery for the last few kilometres!