Score

Score A design studio helping visionary businesses score with strategic brand identity and packaging design

Ever wonder what design studios put in their branding brief? Well here’s the most important questions I ask when I’m bri...
11/12/2022

Ever wonder what design studios put in their branding brief?

Well here’s the most important questions I ask when I’m briefing in a new brand identity project.

After I send the brief, I go through every question with the client, really digging deep into the why’s of the business.

I thought it was time to introduce some of our values at Score. We work really hard on creating relationships with our c...
29/11/2022

I thought it was time to introduce some of our values at Score. We work really hard on creating relationships with our clients and working WITH you to create a brand you can only dream of.

Our motto, “We always score, before we make the fold” comes from our mission of always putting in the ground work before beginning any design work.

If you know anything about scoring a piece of paper you’ll understand that without a proper score, the paper has a mind of it’s own, it may not fold in a straight line and will lack the finesse of a piece of paper that is properly prepped with a score.

Well same goes for branding and any type of design work, with thorough research, meetings and a thorough briefing of each and every project, we ensure the “score” (aka the groundwork) will create a sharp outcome in perfect alignment with your business goals.
                   

Project Showcase: When creating a brand sometimes supporting graphic elements to house the tagline are needed. This crea...
11/11/2022

Project Showcase: When creating a brand sometimes supporting graphic elements to house the tagline are needed. This creates a overall more refined brand and gives you something to work with when you have to do your own advertising. It makes creating artwork much easier, as you know exactly how the tagline is displayed and injects your branding into the design in multiple ways.


                   

Project Showcase: Let’s talk photography. When creating a branding project it’s important to do alot of research to ensu...
11/11/2022

Project Showcase: Let’s talk photography. When creating a branding project it’s important to do alot of research to ensure the photography aligns with your target audience. As this development was targeted at professional, young families and is situated on a hill, the photography had to create a feeling of how this family would spend their weekends. The lush tree and grass really helps give a fresh, breezy feeling to the overall brand and the organic colours align with the relaxed Sunshine Coast lifestyle.


                   

Project Showcase: Here’s a recently launched project for . We designed the brand for Hillside Retreat, a property devel...
11/11/2022

Project Showcase: Here’s a recently launched project for . We designed the brand for Hillside Retreat, a property development project based in Bli Bli, on the Sunshine Coast. The logo is a custom typographic logo, with a slight curve of the “H” to represent the hillside.
                   

Throughout the whole process the goal was to create a strong suite of products which tie into the QMag brand and have a ...
13/09/2022

Throughout the whole process the goal was to create a strong suite of products which tie into the QMag brand and have a standalone identity.

Project Showcase: The pattern we created really helped define the products both by colour and density. We developed this...
13/09/2022

Project Showcase: The pattern we created really helped define the products both by colour and density. We developed this pattern around the shape of the structure of Magnesium. The products ranged from 45, 75, 500 and 523 with each product increasing in granule size and density.

Project Showcase: QMAG is a leading, Australian manufacturer 
of high-quality magnesia products. They approached us with...
13/09/2022

Project Showcase: QMAG is a leading, Australian manufacturer 
of high-quality magnesia products. They approached us with the brief to re-design their EMAG range to modernise the brand, have more shelf presence and create a range where each product was easily distinguishable, not only by colour but by design.

Slide through to see how we interpreted the brief and came up with the concept.

Happy Monday! Here’s the full range of Rocky Road from Duchess of Sweet. The idea behind this range was to create not on...
17/07/2022

Happy Monday! Here’s the full range of Rocky Road from Duchess of Sweet. The idea behind this range was to create not only a striking collection of packaging that sits together on the shelf but each item is standalone, to create a range that felt collectible. The idea behind this is to create a desire in the buyer to come back and buy another one to collect all of the unique patterns or colours. We designed these tubes so you can reuse them in your pantry or on your desk as a pencil holder.

When choosing the colours, the inspiration came from the rococo interior design, which I’ll show more in the next few posts, the colour also had to be complementary to the flavour so each one links back to the flavour of the fruit jelly inside.

Today I’m sharing where the Duchess of Sweet brand all began, we started with the brand and refreshing the logo. The cro...
15/07/2022

Today I’m sharing where the Duchess of Sweet brand all began, we started with the brand and refreshing the logo. The crown was a specific Duchess’ crown so we knew we wanted to keep the crown intact, simplifying it and modernising it so it complimented the packaging and had a high-end chocolatier feel to it.

There are a few things we honed in on with the refresh
1. The proportions
You can see in the before and after, the proportions of the crown have dramatically changed. This was important to give more prominence to the brand name and to also give the brand an overall refined feel.

1. The typography
We have chosen a more refined typeface that sits neatly in a stacked way. The previous logo had sweet written in script. The S sat slightly too large and created space around the letters which overall impacted the readability and refinement of the logo.

1. The tagline
By adding the tagline “Artisan Confectionery” we’ve instantly created a feeling of a boutique, high-end confectionery product. This was Duchess of Sweet positioning so it works in this scenario, this is why it's so important to know your positioning before you begin the design process.

I thought it was time to start sharing more projects and the design process. Duchess of Sweet Rocky Road is like no othe...
14/07/2022

I thought it was time to start sharing more projects and the design process.

Duchess of Sweet Rocky Road is like no other. Handmade fruit jelly and vanilla marshmallows are combined with roasted nuts, coconut and decadent Belgian chocolate for an indulgent flavour experience. Australian-owned and operated, they strive to create exceptional products using the best ingredients.

The problem was, they needed packaging to reflect their amazing, high end product.

So we got to work to reposition Duchess of Sweet as a premium, luxurious product. We wanted the target audience to feel like they are purchasing a decadent treat, giving them permission to indulge or feel proud to give as a gift at a special event. Think wedding favours and high teas. The packaging needed to match their high end, premium product.

When developing the range I took inspiration from the rococo interior style, creating a luxurious range of custom patterns and a bold colour palette to elevate the product and the brand.

Go checkout the reel for a better before and after look at the packaging.

Do you want to see more of the design process and how I created the patterns in Illustrator?

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West End, QLD

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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