13/10/2026
PROJECT SPOTLIGHT | AMSL | IDF ADC Conference 2026 💚
Next in our series of striking and innovative stand projects is AMSL Medical Diabetes hub for discovery, education and connection at the Conference 2026 Melbourne Convention and Exhibition Centre.
The Display Builders brought the space together beneath large-scale illuminated branding. A distinctive suspended structure, paired with signature Dexcom green, created a standout presence on the exhibition floor and strong brand visibility from every angle.
At the heart of the stand, the Innovation Hub invited delegates to explore the Dexcom G6 smartphone app through interactive demonstrations. Alongside it, the Dexcom Clinical Hub offered a dedicated space for education, discussion and meaningful engagement.
Multiple seating and networking areas encouraged delegates to pause, ask questions and continue conversations. The open, welcoming layout connected demonstrations, clinical discussions and informal catch-ups, making the space easy to explore.
The result? A sophisticated brand presence that brought innovation to life through thoughtful design and an engaging delegate experience.
And from the AMSL team 💚:
“On the day, it really popped and made a strong impact on the exhibition floor. The overhead component was a fantastic feature and a real point of difference compared to many of the other stands, which tended to have more circular or oval overhead elements. The combination of that structure with our Dexcom green branding made it a genuine standout.
Overall, the stand felt warm, welcoming, and easy for delegates to navigate through, which was exactly what we were aiming for.”