15/04/2026
Since we now have 28,000 followers on FB and Insta 🤯, we thought it was well overdue to reintroduce ourselves.
We are Mel and Nathan 👋
We operated a solar company for 5 years and while there was nothing wrong with that business, for us, it just lacked meaning.
The more money we made, the more we realised that it has never been just about the money.
We wanted to do something that meant something, something that made a difference in people’s lives, something that put smiles on faces and brought people together.
We searched through so many industries for inspiration about what to do next..
And funnily enough the answer had been right in front of us the whole time..
…It was right in front of us at the cafe when faced with the prospect of yet another lemon tart.
…Or the jealousy watching someone eat something you can’t.
And then one day when the penny finally dropped, our journey made sense - every experience good and bad had put us exactly where we needed to be, knowing exactly what we needed to do.
We had no idea where to start and with no baking or hospitality experience it was truly an insane undertaking.
It took 3 years of relentless and mostly unrewarding work to develop our products, brand, fit out, and processes.
There was lots of tears and frustration, we must have given up at least a dozen times.
But day by day we worked towards our goal.
Slowly buying up commercial equipment. Blowing through our savings and eventually selling off company assets and personal items…
We put everything on the line for this dream.
Our promise to you is that we will always keep it real.
You will never find us using 20 industrial compounds to poorly imitate a few good ingredients ..
.Instead of margarine we use butter
.Instead of canola oil we use cold pressed extra virgin olive oil
.Instead of compound chocolate we use couverture..
.Instead of flavourings we use actual food with flavour..
Instead of preservatives we use.. freshness..
Thanks for following us, supporting us, and for reading this ridiculously long post.
We are so happy to be here and so glad that you’re here with us 💛