Not Just Cake Custom Sweets

Not Just Cake Custom Sweets - Custom Cakes for all occasions
- Custom Sweets for all occasions
- Corporate enquiries welcome Hi there, I'm Ellice!

I started the Not Just Cake Custom Sweets journey way back in 2013, beginning as just a hobby (mainly cupcakes for my housemates!). Shortly after having my first child Jesse, in 2014, my love for baking and decorating grew and I started really investing time in learning my baking craft. While I had always loved baking the idea of turning this passion into a business had never really crossed my min

d. That was until all of my friends and family said that they love my custom cupcakes! Back then we were known as 'Crazy For Cupcakes', and trust me that was not just a business name! In between looking after my son Jesse, I was mixing, baking and delivering these personalized desserts across Melbourne, with a bit of assistance from family. While I loved creating unique cupcake designs, my dream soon turned to creating beautiful, custom-made wedding cakes and birthday cakes to help people celebrate special moments in their lives. So I set myself a goal (while also having my second child in 2016), to learn the best cake baking techniques so I could deliver special creations to match these occasions. Completely self-taught (with a bit of assistance from Mum!) I managed to master a number
of techniques and consistently grow my client base with new cake orders flying through the door. Instead of a hobby this had quickly become a full-fledged business, and it was time to commit myself fully to the mixing bowl and spatula! I decided to jump into the world of dessert baking and re-brand our business to become Not Just
Cake Custom Sweets, highlighting not only our delicious cakes but our custom cupcake and cookie creations. Initially my clients were mostly friends and family but we are now delivering across Melbourne with an expanding presence online both here on our website and on our Facebook and Instagram social media channels. While we are a growing, business the focus on quality products doesn't change for us. We'll always work to ensure that each cake, cookie and cupcake is baked with love to help you properly celebrate with the friends, family and co-workers you care about. What ever your event or celebration, we can create the delicious dessert that will have the whole party talking (with their mouths full!). Be sure to check out our full range of baked treats here on our website or get in touch for a custom dessert.

- Ellice Hutchinson
Owner | Not Just Cakes Custom Sweets

Blueberry Vanilla Cupcakes for a Tuesday - perfect! #
25/05/2026

Blueberry Vanilla Cupcakes for a Tuesday - perfect!

#

Victory lap! 🏁 Loved creating this awesome, high-speed Mario Kart cake for a very special birthday. Clouds, stars, and p...
25/05/2026

Victory lap! 🏁

Loved creating this awesome, high-speed Mario Kart cake for a very special birthday. Clouds, stars, and plenty of power-ups to go around!

HOW EPIC IS THIS!!!Thoroughly enjoyed creating this one, from start to finish - so fun!You should have seen the set up a...
18/05/2026

HOW EPIC IS THIS!!!

Thoroughly enjoyed creating this one, from start to finish - so fun!
You should have seen the set up at the venue, DISCO galore!! 😍

Cupcakes to match! Whatever your vision, we are here to make it come to life 😁
14/05/2026

Cupcakes to match! Whatever your vision, we are here to make it come to life 😁

There’s nothing quite like a bouquet you can actually eat! And always, always glitter ✨A few enquiries for cakesicles la...
14/05/2026

There’s nothing quite like a bouquet you can actually eat!
And always, always glitter ✨

A few enquiries for cakesicles lately, they look super cute on the cake table and no cutting!!

A pink moment for a golden milestone 💗This textured beauty features hand-applied palette-knife details and 24k gold leaf...
22/04/2026

A pink moment for a golden milestone 💗

This textured beauty features hand-applied palette-knife details and 24k gold leaf accents

Topper

A little bit of texture and a whole lot of magic - the perfect palette of pinks for a very special celebration 🤍 ...
21/04/2026

A little bit of texture and a whole lot of magic - the perfect palette of pinks for a very special celebration 🤍

Make your brand memorable!We specialize in custom branded treats, featuring precision edible logos on our signature cupc...
21/04/2026

Make your brand memorable!

We specialize in custom branded treats, featuring precision edible logos on our signature cupcakes and cookies
&

Images
(Large volume orders and multi-site delivery available)

30 never looked so good! 🖤A custom creamy vanilla dream finished with hand-tied black bows for that extra touch of elega...
21/04/2026

30 never looked so good! 🖤

A custom creamy vanilla dream finished with hand-tied black bows for that extra touch of elegance 👌

Slickest cookies for a Barber turning 40 - just shows any theme works!Images
21/04/2026

Slickest cookies for a Barber turning 40 - just shows any theme works!

Images

Birthdays are meant to be sweet, especially when they are personalized!This gorgeous blue and white box was created to c...
21/04/2026

Birthdays are meant to be sweet, especially when they are personalized!

This gorgeous blue and white box was created to celebrate Hiba's special day. With debossed "Happy Birthday" cookies, stunning geometric hearts, and fresh chocolate-dipped strawberries, it’s a gift that says 'you are loved' (and 'let's eat').

*requires minimum 1 weeks notice

Things are getting a little wild over here!I had so much fun bringing this jungle-themed masterpiece to life for Ozias’ ...
21/04/2026

Things are getting a little wild over here!

I had so much fun bringing this jungle-themed masterpiece to life for Ozias’ first birthday. From the king of the jungle to the tiniest monkey, this cake is ready for a safari adventure!

Topper
Images @

Love, laughter, and a very large slice of cake..Flowers Desflora
31/03/2026

Love, laughter, and a very large slice of cake..

Flowers Desflora

LOVE this cookie cutter! 🦄 🌈
30/03/2026

LOVE this cookie cutter! 🦄 🌈



Delicious rainbow buttercream to match the cake and cookies for Summer's Birthday last year 💜💙💚🧡💛💗
30/03/2026

Delicious rainbow buttercream to match the cake and cookies for Summer's Birthday last year 💜💙💚🧡💛💗

Happy Birthday Summer! 🦄 🌈
30/03/2026

Happy Birthday Summer! 🦄 🌈

Basketball season has just finished up on the weekend with school holidays fast approaching - anyone else looking forwar...
30/03/2026

Basketball season has just finished up on the weekend with school holidays fast approaching - anyone else looking forward to the weekends back for a bit? 🏀

Edible Images @sweet_edible_images

When you have more than one favourite Superhero.. 🦸‍♂️Edible Images Thanos' Gauntlet Dil's Sugar Craft
30/03/2026

When you have more than one favourite Superhero.. 🦸‍♂️

Edible Images
Thanos' Gauntlet Dil's Sugar Craft

This cake was for a very special gentleman in our lives, our best friends dad ♥Someone who would do anything for anyone,...
26/03/2026

This cake was for a very special gentleman in our lives, our best friends dad ♥
Someone who would do anything for anyone, and does! He is such a beautiful role model for not only his three sons - now fully grown men, but everyone around him. And yes, he would be most embarrassed to see this written about him 😅

Florals :
Macarons :

Jessica is not far off turning 22 now 🤣 This is how many images I have to share of all the creations I have made!Regardl...
24/03/2026

Jessica is not far off turning 22 now 🤣 This is how many images I have to share of all the creations I have made!

Regardless, she had a great night especially with these beautiful sugar cookies that helped her celebrate!!

Dillz turns 30! He's a Mountain Bike guy 🚲Toppers :
24/03/2026

Dillz turns 30! He's a Mountain Bike guy 🚲

Toppers :

"Pink goes good with green!" 💚💗💚💗We LOVE 'Wicked' in this house - how about you?
23/03/2026

"Pink goes good with green!" 💚💗💚💗

We LOVE 'Wicked' in this house - how about you?

Fluttering into the new week with this butterfly beauty! 🦋This design features delicate palette-knife textures, shimmeri...
22/03/2026

Fluttering into the new week with this butterfly beauty! 🦋

This design features delicate palette-knife textures, shimmering gold accents, and a dreamy cascade of bubbles. It was such a pleasure to create this soft, whimsical look for a very special celebration.

LOVE these 🤍There is something therapeutic about painting cupcakes 🧁
22/03/2026

LOVE these 🤍
There is something therapeutic about painting cupcakes 🧁

Address

Endeavour Hills
Melbourne, VIC
3802

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