29/05/2019
Something I've been thinking on for a long time is our branding and how I'm reaching out to you, our community of cakers. It's always on my mind that we could be doing more, sharing more recipes and tips, showing more of what we're up to behind the scenes.
But our set up is a bit complicated, because we operate two brands. We have Studio Cakes, which is our bakery and the Cake & Icing Centre, which is our retail store and online store.
Over this past week, I've made the decision that we will be combining the two brands in to one, so we can streamline how we get our messages out to you. On that note, I've spent this week refreshing our website to make it easier to navigate and checkout (work in progress, thank you for being so wonderfully patient).
It will be great for me (one less website, page, Instagram page to run, and hopefully that will mean more content in the one place). And it will be great for you too, because now you'll see EVERYTHING we have to share, not just cake tips, recipes and products, but also what we're up to in our bakery as well.
Don't worry, we definitely won't be abandoning our heritage. We're as passionate as ever about growing our family business through great service and great products, always.
If you want to read more in to my thought process about it all and get an understanding on how we made this decision you can check out my latest blog post here. I'll also keep you updated on how we'll be consolidating everything, but in the meantime (if you haven't already), make sure you head over and give us a like at Studio Cakes so you don't miss out on the new space we are creating.
This blog post is the first in a long while and coincides with a new and improved update to our website! I hope you love the new look as much as we do. Every now and again, I get a brief opportunity to reflect on the journey that we've had in the past three and a half years. Gosh we have achieved so...
