01/09/2026
Wild Dough didn’t start with a business plan.
It started with me. Two little kids. Maternity leave. And the very real desire to keep their hands busy long enough for me to drink a hot coffee. ☕️
So I made playdough.
Then came market stalls, late nights, new colours, new packaging, new products, plenty of things that didn’t work… and slowly, Wild Dough became Wild Dough.
A lot has changed since those early days.
But the reason behind it really hasn’t.
We still want to make play that little hands LOVE — the kind that gets imaginations going, keeps kids busy and gives their grown-ups a minute.
And somehow, that little idea from one tired mum went on to become part of Victoria’s Kinder Kits and find its way into more than 300,000 homes.
Never underestimate what a mum with an idea can do. 💛
