13/02/2026
❤️ Behind every great business is an even greater partner ❤️
This Valentine's Day, I want to publicly say what I tell Cindy privately every day: Tucker's Natural wouldn't exist without you.
When we met in our 20s, we bonded over our shared passion for health, wellbeing, and living naturally. We were both active sports people who believed you shouldn't have to compromise on taste to eat well. That philosophy became the foundation of everything we built together.
In 2007, when we took the leap to launch Tucker's Natural Gourmet Crackers, Cindy was right there beside me - developing recipes, testing flavours, and ensuring every decision we made was based on one simple question: "Would we feed this to our own family?"
Today, while I lead the day-to-day operations, Cindy's got her hands full with our three blonde-haired, active boys (16, 17 & 18) - including our champion Zac, who recently placed 6th in the U20s Coolangatta Gold! But she's never stopped being the backbone of this business, offering wisdom, support, and that steady hand that keeps everything grounded.
Every cracker we bake, every award we win, every customer who chooses Tucker's Natural - it all traces back to the shared dream we had nearly 20 years ago.
Cindy, you've given me three incredible sons, unwavering support through every business challenge, and a partnership that makes life - and work - so much richer.
Thank you for believing in this crazy idea, for raising our boys to be strong and healthy, and for being the heart of everything we do.
Happy Valentine's Day to my business partner, co-founder, and love of my life. ❤️
Sam
P.S. - To all our customers: Behind Tucker's Natural is a family that genuinely cares about what you put on your table. When Sam and I started this journey, we wanted to create products we'd be proud to serve our own family. That commitment remains as strong today as it was in 2007. Thank you for being part of our story.
