Flour Market

06/01/2025

We Are Hiring! Join us on a journey to mindful consumption.

Wanted: Events and Guest Services Lead!

Apply today or share this post with your network: https://www.whatfoodgroup.com/careers

26/11/2024

Because no one in Cape Town asked for another 'artisan' bakery, they asked for a better one. One that refused to compromise, that refused to bend to the downward spiral of cheaper ingredients. One that celebrates great flour and better flour mills, and farmers who care more. We heard you.

18/11/2024

N E W: Red Velvet Cheesecake Cookies. Proof that indulgence can be intentional.

We honour tradition, but we dare to elevate it. Made with honest ingredients and baked daily because we don’t cut corners.
Our mission isn’t to dazzle you; it’s to feed your soul. But if you’re dazzled, we’ll take that as a bonus.

Gooey. Velvety. Utterly satisfying.

Experience these treats at our bakery and exclusively at:
☕️ .CapeTown where steampunk meets extraordinary brews
🍫 Minimalist Chocolate – your chocolate wonderland

01/11/2024

If you're part of our community, there's a high chance you know that true sourdough is a craft, not a catchphrase.

This week'S Financial Mail article by Andrew Thompson takes us on a journey through the world of sourdough, revealing why some “sourdough” labels come with a high price but rarely the true flavour.

From real-deal three-ingredient loaves crafted by artisans to the imposter loaves lurking on supermarket shelves, discover why that label isn’t always what it seems: https://www.businesslive.co.za/fm/fm-fox/2024-10-31-the-rise-of-fake-sourdough-loaves/

24/10/2024

We're Hiring!

We Are Hiring!

Junior Chef de Partie at TRUTH.CapeTown
Junior Pastry Chef at Flour Market

Join us on a journey to mindful consumption.
Apply today or share this post with your network: https://www.whatfoodgroup.com/careers

22/10/2024

An extraordinary tasting session this morning with the incomparable Chef Bilqees.

From velvety chocolate swirls to indulgent red velvet cookie cheesecakes (yes, really!), macarons that melt in your mouth, and… well, let's just say there’s more deliciousness

18/10/2024

You can find us where quality meets simplicity. Everything you need, nothing you don’t.

17/10/2024

Morning rituals reinvented.�

Your TRUTH.CapeTown pour-over deserves more than a mass-produced pastry. Our pastries and desserts are as artisanal as your coffee beans, and made from ingredients we can actually pronounce.

16/10/2024

We’re in the early days, taking small, careful steps as we work to create something remarkable. We’re fine-tuning, adjusting, and ensuring every detail aligns with the high standards we hold ourselves to. Your patience and support mean the world to us as we get this just right. Thank you for being with us from the beginning.

Stay with us. We're worth the wait.

16/10/2024

Some people have therapists. Others have croissants. Buttery layers are our love language. You can overthink it, or just eat it.

15/10/2024

Our cinnamon rolls are proof that indulgence can be intentional. Fresh, real ingredients and baked daily because shortcuts are not part of our game plan.