07/30/2026
It’s hard to put into words what this means to me.
Building 382 Farmhouse Co. has been a journey of faith, family, and a lot of long days, so having someone see the heart behind it is incredibly humbling. Ashley, thank you for taking the time to share my story and for believing in what we’re building. Your encouragement means more than you know.
And to every single person who has supported 382 Farmhouse Co.—whether you’ve placed an order, shared a post, or simply cheered me on—thank you. You are the reason I get to keep doing what I love.
Ashley Lane LLC
I want you to meet Nikiah of .
I first heard her story on a panel at the Building Momentum Women in Business Conference in Chamberlain - put on by - and it stuck with me. She's built her business on faith, on her family's South Dakota farm, and she does nearly all of it by hand. Small-batch tallow skincare made with tallow from her own cattle, never bleached, never deodorized simple ingredients she trusts enough to use on her own kids.
As someone who will always cheer on women in agriculture, I love what she's building. But this isn't support for support's sake; these are products I genuinely use and believe in. The quality is above and beyond, and you can feel the care in every single jar.
And she just launched a beautiful new website — go see it. 🌾 "Rooted in the Farm. Made for Everyday Skin." → 382farmhouseco.com
Here's the customer-experience side of me talking: when the product and the story are this strong, the whole job is making the path to "yes" effortless, lead with the origin story, make the next step obvious, and let real customers do the talking. Nikiah already has the hardest part handled.
Go follow , shop her new site, and tell her I sent you.
What's a South Dakota small business you think everyone should know about? Drop them below; let's give some credit where it's due. 👇