The Simple Flourish

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The Simple Flourish

Calligraphy services | Brand Clarity and Styling | Website Design My aim is to provide you with bespoke pieces as beautiful and unique as you.

Welcome to The Simple Flourish, a calligraphy and design company with a deep appreciation for pointed pen and handmade paper. From the classic elegance of wedding stationery to the simple, yet profound token of a hand-lettered thank you note, I can help you capture life's moments and am passionate about bringing your vision to life. I look forward to connecting with you! "To create something exceptional, your mindset must be relentlessly focused on the smallest detail." -Giorgio Armani

03/09/2025

On this International Women’s Day today we confront the long journey ahead.

Under the powerful theme “For ALL Women and Girls: Rights. Equality. Empowerment,” today serves as both a celebration of progress and a stark reminder of the distance yet to travel.

The World Economic Forum’s sobering projection that full gender parity may not be achieved until 2158—five generations from now—should not be passively accepted.

In a world where technological advancement moves at lightning speed, where we can connect across continents in microseconds, the pace of social progress is a slap in the face.

Women continue to shoulder disproportionate burdens, face systemic barriers, and navigate environments where their voices are too often diminished or silenced altogether.

The call to “Accelerate Action” is not merely a theme—it is an imperative. It demands that we move beyond words to meaningful action, beyond incremental changes to transformative solutions.

Examine your institutions, your workplaces, your communities, and your homes to identify and dismantle the barriers to women’s full participation and humanity.

In this moment of global polarization and uncertainty, the push for equity stands as a unifying cause that should transcend borders and political divides. When women rise, societies flourish. When girls are educated, economies strengthen. When diversity leads, innovation thrives.

Today, recommit to creating a world where a woman’s opportunities are not determined by her gender but by her talents and ambitions. Pledge to be unaccepting of injustice (for all), to be vocal in your support, and to be steadfast in your advocacy.

Five generations is too long to wait.

01/10/2025

As we head into 2025, I want to share what I’ve been working on to help you get better, faster results in your business.

In case we haven’t met I’m Sarah, and I help entrepreneurs and businesses stand out with bold, unique-to-them marketing strategies that convert.

Here’s what I believe, and why it matters for your business this year:

💥Your success is rooted in authenticity. When you lean into your brand’s unique voice, you create deeper connections that resonate with your audience. This means: no cookie-cutter strategies for you.
💥Marketing should feel aligned with you, not give you the ick. When it’s tailored to what makes you saucy and your audience’s needs, success follows.
💥Consistency is key. The more consistently you show up with clear, purposeful messaging, the more likely your audience is to trust and invest in you.
💥If you aren’t value-centered as a leader AND a business, you will probably burn out. Or run a business you eventually want to burn down.

I’ve seen enough online to know that (esp after the K-Drama last year was), there are too many folk who feel like they’re made to stand out but their marketing isn’t.

This year, we shall stop wasting time on generic marketing and start implementing strategies that bring real results. If you’re ready to step on it this year or just want to connect, here’s how we can partner:

✨Content Overhaul; Learn how to create content that cuts the noise and hits the bottom line, and the SIMPLE systems I use to do this for 7-figure brands.
✨Offer Mapping Ecosystem; this is for you if your offers need an overhaul, or need to be created at all. Let’s get you paid.
✨Marketing Strategy; from analytics-based strategy to creation and implementation, I have support levels from consultating to VIP days and Retainer options.
✨Feeling burned out and out of love with your business? You are just a few shifts away from finding your flow again.
✨Coffee chat? I’d love to connect.

DM me or check out the links in my bio to learn more about how we can partner. Business isn’t always motivating or heartwarming. But over 8years I’ve worked with enough people to know that it’s all figureoutable.

05/13/2024

A client experience case study via the [save this📌]

✨Comprehensive Offer Suite- they offer 3 accommodation tiers with clearly defined facets- we were able to self elect the best fit option for our needs right away. They also featured a choose-your-own-adventure style activity suite that supported a range of ages/abilities/preferences. We had more than enough options and never felt the need to leave the property for food or activities.

✨Anticipated and Over-delivered- 5 minutes after check-in we learned that someone noticed we had our baby with us and sent up a crib and complimentary welcome basket of full-sized Aveeno products for him (without us requesting anything for him). They also sent an activity schedule for the next two days complete with weather reports and the direct line to the concierge desk. The wait staff showered the baby with love and gifted him a stuffed animal from the gift shop. One room service manager even remembered my name throughout our stay simply by noting the room we were staying in (sans creepy vibes).

✨Thoughtful prep- prior to our stay they reached out to see if we wanted them to secure dining reservations for us, taking note of who was traveling and offering recommendations, next to offer concierge access for activities, and then 72 hours prior with check-in and access info.

✨Retention/Loyalization- They followed up with an email requesting feedback and thanking us for our stay. They also gifted us with a hardcover coffee table book as guests of the inn; ie: we brought the Biltmore home with us via an attractive display piece that our guests would likely see and engage with while keeping the brand top of mind for us as well.

(While most of us won’t be sending clients home with physical products, high-value content can serve as a great way to stay top of mind and even make it into the clients’ home/environment, like a podcast.)

There were lots of other aspects of a value-centered client experience but I find myself reflecting on these the most. What do you value in a client experience?

01/18/2023

Happy 2023!

Can you believe January is more than halfway over? Anyone else still trying to return Christmas items?

I spent the latter part of 2022 learning and listening.

Running a social media agency for the past few years has grown me in so many ways; itʻs supported my family, introduced me to people and opportunities I would never have been open to before, and it grew me into a version of myself that I wouldnʻt have thought was possible not too long ago.

So it was really difficult to find myself struggling against the undertow of discontentment.

Above the surface things were fine and I was confident in our ability to consistently serve people well.

But below the surface I could feel the conflict.

It started with a bit of anxiety (my brainʻs go-to) and built up into 24-7 overwhelm.

It wasnʻt until I got coached and gave myself quiet space- LOTS of it- that I could hear what my gut was trying to tell me.

That chapter of my life was ending. The thing that I thought was going to take me all the way was only intended to take me part of the way.

I spent November coming to terms with this and closing clients out.
I spent the rest of the year celebrating the wild ride the last 5 years have been and leaning WAY into where the next chapter will take me…

➡️I have cleared space to help more women come home to themselves.

Specifically, I decided to bring life coaching from a PT endeavor into my full focus.

I am so excited to continue to serve women in this way. If youʻve never felt the transformation or breakthrough from getting coached, it will change your life.

So while this post is an announcement of the end of a chapter (and the start of a new one), I also hope it serves as a reminder that we all really do know the next best thing, the next right step. Make space to be with yourself so you can hear your own genius.

And if youʻre a high-achieving woman who wants to find more time and less stress, letʻs talk.

Celebrating the next evolution of us all 🥂

09/20/2022

Let people get to know, like, and trust who you really are ♥️

The thing that encourages someone to buy from you vs someone else could very well be the fun vibe you give off or the story you tell about that time something happened to you.

Or yes, it could even be your go-to Taco Tuesday order 😉 but I encourage you to share a bit more.

You’re magnetic, call in and attract those who are perfect fits with your you-ness✨

09/14/2022

I heard from someone recently that IG is the toxic trait of small business owners, and I kinda get it!

But regardless of where you stand in the subject, the platform’s potential for reach is indisputable.

If you’re in a love/hate relationship with social media, swipe through for some easy tips to get you started with connecting with your folx on here and tell me in the comments, where does social media land with you?

07/19/2022

When you understand exactly what your clients really want, speaking to them becomes so much easier. It's always about them.

Stay rooted in service and integrity by understanding their needs and serving up solutions and value.

Swipe through for more and tell me below, what is it that you actually sell? Drop the benefits of working with you in the comments (you never know who may see them 😉)

07/15/2022

I remember when adding the perfect songs and designs, and rotating out my top 8 friends (based on who was most deserving that week) was the most important aspect of social media for me.
*Bonus points if it had animated glitter text (the original gif?)

Things like engagement rates, algorithms, analytics, and, bless it, a STRATEGY didn't exist in my brain yet.

Give yourself grace and don't beat yourself up about what you are or aren't doing at the moment. Once you zoom out, you'll see that it's a blip on the radar.

PS- Tom, if you're seeing this, you were always in my top 8 ☺️
PPS- If you have no idea what I'm talking about, please be kind and keep scrolling. You too will need an eye cream soon.

07/14/2022

If you run a business then your priority is likely profits, not popularity.

The best way to do this is to serve with value. Don't speak to everyone, speak to just that one person who needs to hear your message, your next future client.

If you knew your perfect-fit client was reading, what would you post about next?

07/13/2022

Do you struggle to post consistently on social media?

A quick scroll of my profile will tell you I'm on the struggle bus with you. BUT I know a thing or two about IG and there are a few things you need to know:

➕Your ideal cadence is the one you can sustain without sacrificing quality.
➕ Consistency trumps motivation.
➕Showing up consistently WILL give you momentum
➕Your dreams don't deserve to stay in your drafts
➕Your next paying client's opinion is more important than your critic's (including that inner critic)
➕Someone out there needs to hear what you have to say- you could be one post or story away from your next client
➕Around 10% of your followers see your content; be repetitive with your content
..and last but definitely not least:

"Perfection is the enemy of progress"- Winston Churchill

Save this post for the next time you're in a posting rut and tell me below, what is your next post going to be about?

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Salt Lake City, UT

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https://www.thesimpleflourish.com/

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