05/08/2026
After almost 16 years, this decision didn’t come easy. Specially after recently celebrating Small Business Week. It comes with a mix of emotions, gratitude, relief, and honestly… a lot of vulnerability. For a while now, I’ve felt pushed to look for a steady income, and at the same time I’ve been facing something I didn’t want to admit:
Running a home-based business, especially in the custom cookie world, means wearing "all" the hats, sales, marketing, baking, decorating, customer service, accounting… all of it. And somewhere along the way, I lost the part that made me fall in love with it in the first place.
I’ve been living with too much anxiety, constantly thinking about the next trend, having samples ready, the next holiday set, the next launch, Halloween, Christmas, Easter, preorders, flash sales… instead of enjoying them, I started feeling overwhelmed by them. Out of sync. Exhausted. Even anxious just thinking about what I “should” be creating next.
And social media… it’s not what it used to be. I miss the golden era, when you could just share your work without feeling like you had to be an influencer. Now, if you don’t show up one day, the algorithm punishes you. That pressure slowly turned into something I didn’t recognize anymore… and I reached a point where it just didn’t feel healthy.
So this change… is me choosing balance. Choosing peace.
This is not a goodbye.
I’m not stepping away completely from decorated cookies. I will still be offering cookie classes and taking custom orders only, very limited availability. I will not be offering holiday collections for now.
If you’re thinking about ordering cookies for a future event, I highly recommend locking in your date early.
As for social media… I’ll be keeping things simple. I won’t be posting as much, and I’m giving myself the space to breathe, to rest, and to take care of my mental health.
Thank you for being here for supporting me, and for growing with me through every season. You’ll always know where to find me.