06/24/2026
Hi, Friends! It’s been a little quiet around here, and we wanted to share why.
Over the last several months, we’ve taken a step back from social media and spent some time reflecting on where we want Bare Terra to go.
What began in our home was rooted in a passion for simple ingredients and intentional products.
As time went on, both the market scene and the social media world began to feel different. What once felt like community started to feel more centered around competition, comparison, likes, follows, engagement, and constantly trying to keep up. Rising vendor fees made it increasingly difficult for small businesses to participate, and to be honest, it got exhausting.
What began as a passion slowly became a source of stress, and with three busy boys and a full life at home, we knew it was time to step back and reevaluate.
The beautiful thing? While we were quiet here, our website remained open. Orders continued to come in from coast to coast, reminding us that people genuinely love what we’re creating.
That time away gave us clarity.
Moving forward, we’ll be much more intentional about where we invest our time and energy. Rather than saying yes to every opportunity, we’ll be selective and focus on the ones that truly align with our brand, our values, and the vision we have for Bare Terra.
We’ve also had opportunities to pursue larger retail partnerships. While we’re incredibly grateful for those conversations, we’ve learned that growth only makes sense when it aligns with the kind of business we want to build.
That said, we’re excited to share that Bare Terra is making its way into the hospitality space, and we have some exciting things in the works.
Thank you for sticking with us through every season of this journey. Sometimes growth looks like pushing forward. Sometimes it looks like taking a step back and choosing a different path
We’re still here. We’re still creating, and we’re still excited as ever.
- Desiree, Bare Terra Tallow Co 🩷
