Clicky

Sweet Generation

Sweet Generation With every purchase of our award winning, handcrafted pastries, you support our internship program for youth from marginalized communities.

Operating as usual

What an incredible 10 years. I am so grateful to end this part of our journey with such a loving, hard working, positive...
08/05/2022

What an incredible 10 years. I am so grateful to end this part of our journey with such a loving, hard working, positive, thoughtful, dedicated, and fun team. This business has taken me and my family through so many wild adventures and experiences and given me the great honor of working with some truly outstanding people, from interns to staff to customers to partners.

I started this company to create a place that people loved to be - to work, to visit, to indulge and to learn. Saying goodbye today surrounded by some of the people that embody that the most was deeply moving. It has been a long, hard road with tremendous accomplishments and hurdles along the way and I am intensely proud of all we created.

Thank you to the SG team, the community, our partners, customers & clients, and my loving friends and family for your support, kindness, creativity, contributions and encouragement. I am honored and humbled by all we made this be.

From the bottom of my heart, thank you for helping me โค๏ธ๐Ÿง๐Ÿ’•

โค๏ธ
Amy

๐Ÿšจ FLASH SALE ๐Ÿšจ We are opening one last day today to say a proper goodbye, sing & dance with , and sell our inventory at ...
08/05/2022

๐Ÿšจ FLASH SALE ๐Ÿšจ We are opening one last day today to say a proper goodbye, sing & dance with , and sell our inventory at 50+% off! Swing by anytime between 10A-3P to grab some sweets, breads, soups, boxes of tea, candles, tshirts, tote bags etc! So much great stuff ๐Ÿง๐Ÿช๐Ÿ’•

It is with a heavy heart that we announce that we closed our doors to Sweet Generation | RISE on Saturday, July 23rd. We...
07/30/2022

It is with a heavy heart that we announce that we closed our doors to Sweet Generation | RISE on Saturday, July 23rd. We have tried our very best to weather the storm of the past two years and provide our customers and guests with delicious food and a welcoming destination to gather. But in the end, the long-lasting effects of Covid that plague our operation and industry (including rising costs and decimation of our wholesale and catering business) have made it impossible to continue.

We have had the great fortune to receive investment from a variety of partners who believed in this mission and our ability to create impact. And while this outcome is not one any of us ever wanted, please know it was a decision made after an exhaustive look at all feasible alternatives.

We are working with our network, partners and staff to find new career opportunities for our incredibly hard-working and dedicated team of interns, apprentices, youth employees and staff.

We are heartbroken, but not broken. Weโ€™ve accomplished so much, and we feel honored and proud to have worked with and trained over 150 young people during our 10 years of service and are grateful for all your support in making that possible. We look forward to exploring other paths to continue our mission.

THANK YOU from the bottom of our hearts!

With love and gratitude,
Amy Chasan and the Sweet Generation | RISE team

P. S. We will be having a flash sweets sale on Friday 8/5 10AM-3PM, including our signature bars, cupcakes, cookies, CAKES and some SG merch! Swing by and get a keepsake, some yummy treats and say goodbye for now ๐Ÿ’• Aaaand will be doing a baby (11AM) & a toddler (10AM) music class ๐ŸŽถ More to follow.

Tomorrow weโ€™re hosting a creative science playshop for toddlers and infants with . ๐Ÿงช Register today, enjoy tomorrow!.   ...
07/22/2022

Tomorrow weโ€™re hosting a creative science playshop for toddlers and infants with . ๐Ÿงช Register today, enjoy tomorrow!
.
๐Ÿด

Weโ€™ve been inspired by the in-season fruits at the local .ranchito.farm and  to create a yogurt bowl with fresh fruit, m...
07/20/2022

Weโ€™ve been inspired by the in-season fruits at the local .ranchito.farm and to create a yogurt bowl with fresh fruit, made to order! ๐Ÿ“
.
#11237
๐Ÿด

Let us help make your little one's next birthday party the sweetest one yet with one of our birthday packages. ๐Ÿฅณ ๐ŸŽ‚ Detai...
07/19/2022

Let us help make your little one's next birthday party the sweetest one yet with one of our birthday packages. ๐Ÿฅณ ๐ŸŽ‚ Details in our story!
.
๐Ÿด

One of our featured Vegan & Gluten-Free mini loaves, Apple Cinnamon, tastes like home in the Big ๐ŸŽ!.       ๐Ÿด            ...
07/18/2022

One of our featured Vegan & Gluten-Free mini loaves, Apple Cinnamon, tastes like home in the Big ๐ŸŽ!
.
๐Ÿด

Celebrating  with  soft serve. ๐Ÿฆ.๐Ÿ“ธ .        ๐Ÿด
07/17/2022

Celebrating with soft serve. ๐Ÿฆ
.
๐Ÿ“ธ
.
๐Ÿด

Rise and shine with us tomorrow morning with a Banana Turmeric mini loaf! โœจ Vegan & Gluten-Free. .       ๐Ÿด              ...
07/17/2022

Rise and shine with us tomorrow morning with a Banana Turmeric mini loaf! โœจ Vegan & Gluten-Free.
.
๐Ÿด

Swipe for our upcoming kids classes! โžก๏ธ๐Ÿ• Saturday, 7/16: pizza making pizza with ๐Ÿง˜โ€โ™‚๏ธ Sunday, 7/17: Easy like Sunday mor...
07/15/2022

Swipe for our upcoming kids classes! โžก๏ธ

๐Ÿ• Saturday, 7/16: pizza making pizza with
๐Ÿง˜โ€โ™‚๏ธ Sunday, 7/17: Easy like Sunday morning yoga class with
๐ŸŽถ Friday, 7/22:
๐Ÿงช Saturday, 7/23:
.
๐Ÿด

The Sโ€™mores Bar and Nutella Blondie that keep you coming back for more. ๐Ÿ’•โœจ.๐Ÿ“ธ .               ๐Ÿด
07/15/2022

The Sโ€™mores Bar and Nutella Blondie that keep you coming back for more. ๐Ÿ’•โœจ
.
๐Ÿ“ธ
.
๐Ÿด

๐Ÿ• This Saturday, July 16th, weโ€™re making pizza with . ๐ŸคŒ Registration linked in our story!.       ๐Ÿด                      ...
07/12/2022

๐Ÿ• This Saturday, July 16th, weโ€™re making pizza with . ๐ŸคŒ Registration linked in our story!
.
๐Ÿด

Who wants a front row seat to Willoughby Ave? โ˜€๏ธ.      #11237           ๐Ÿด
07/11/2022

Who wants a front row seat to Willoughby Ave? โ˜€๏ธ
.
#11237
๐Ÿด

Cake IS art. ๐ŸŽ‚๐ŸŽจ.           ๐Ÿด
07/11/2022

Cake IS art. ๐ŸŽ‚๐ŸŽจ
.
๐Ÿด

Making our beloved sโ€™mores brownies perfect for that campfire-side feeling in the city. ๐Ÿ”ฅ.               ๐Ÿด
07/09/2022

Making our beloved sโ€™mores brownies perfect for that campfire-side feeling in the city. ๐Ÿ”ฅ
.
๐Ÿด

Weโ€™re excited to announce a new kids class we are hosting at SG, Easy Like Sunday Morning: Caregiver & Me Children's Yog...
07/07/2022

Weโ€™re excited to announce a new kids class we are hosting at SG, Easy Like Sunday Morning: Caregiver & Me Children's Yoga Classes! ๐Ÿง˜โ€โ™‚๏ธ curriculum-based, yet fun, mindfulness and Yoga classes for you and your littles. Weekly themes will keep everyone interested and engaged. All levels of Yoga experience are welcome!

$30
Ages 2-3 : 10:30am - 11:15 am
Ages 3-4: 11:30am-12:15pm

Sunday, July 17th
Sunday, July 31st
Sunday, August 14th
Sunday, August 28th
Sunday, September 11th

โœจ Registration details are in our story!
.
๐Ÿด

Our Smokey Vegetarian sandwich, made with guajillo hummus, wood ear mushrooms, chickpeas, pimentos, cucumbers, and papri...
07/05/2022

Our Smokey Vegetarian sandwich, made with guajillo hummus, wood ear mushrooms, chickpeas, pimentos, cucumbers, and paprika, is a lunchtime favorite. ๐Ÿ”ฅ
.
๐Ÿ“ธ
.
๐Ÿด

Weโ€™re closing shop for Fourth of July weekend! See you all on Tuesday. โœจ.      #11237
07/02/2022

Weโ€™re closing shop for Fourth of July weekend! See you all on Tuesday. โœจ
.

#11237

When you drop in for  tomorrow, grab something sweet to enjoy to the beat! โœจ ๐ŸŽถ.       ๐Ÿด
07/01/2022

When you drop in for tomorrow, grab something sweet to enjoy to the beat! โœจ ๐ŸŽถ
.
๐Ÿด

A refreshing summer day mini loaf: Lemon Blueberry! ๐Ÿ‹ Vegan & Gluten-Free. .       ๐Ÿด
06/28/2022

A refreshing summer day mini loaf: Lemon Blueberry! ๐Ÿ‹ Vegan & Gluten-Free.
.
๐Ÿด

Itโ€™s not just a celebration, itโ€™s a fight for our rights. Happy Pride & lots of love from all of us at SG!โค๏ธ๐Ÿงก๐Ÿ’›๐Ÿ’š๐Ÿ’™๐Ÿ’œ.      ...
06/25/2022

Itโ€™s not just a celebration, itโ€™s a fight for our rights. Happy Pride & lots of love from all of us at SG!
โค๏ธ๐Ÿงก๐Ÿ’›๐Ÿ’š๐Ÿ’™๐Ÿ’œ
.
#๐ŸŒˆ

Babies, bubbles, and beats. ๐ŸŽถ  is every Friday at 10am for toddlers and 11am for infants!! โœจ.       ๐Ÿด                   ...
06/23/2022

Babies, bubbles, and beats. ๐ŸŽถ is every Friday at 10am for toddlers and 11am for infants!! โœจ
.
๐Ÿด

Sweeten the future with us at 1329 Willoughby Ave. โ˜€๏ธ.๐Ÿ“ธ .      #11237
06/22/2022

Sweeten the future with us at 1329 Willoughby Ave. โ˜€๏ธ
.
๐Ÿ“ธ
.
#11237

Gearing up for a festive pride weekend!โค๏ธ๐Ÿงก๐Ÿ’›๐Ÿ’š๐Ÿ’™๐Ÿ’œHappy Pride, NYC!.                     #๐ŸŒˆ
06/21/2022

Gearing up for a festive pride weekend!
โค๏ธ๐Ÿงก๐Ÿ’›๐Ÿ’š๐Ÿ’™๐Ÿ’œ
Happy Pride, NYC!
.
#๐ŸŒˆ

Address

1329 Willoughby Ave
New York, NY
11237

Opening Hours

Monday 8am - 8pm
Tuesday 8am - 8pm
Wednesday 8am - 8pm
Thursday 8am - 8pm
Friday 8am - 8pm
Saturday 8am - 8pm
Sunday 8am - 9pm

Telephone

(646) 964-5777

Services

  • Delivery
  • Catering
  • Kids
  • Takeout
  • Walkins

Specialties

  • Breakfast
  • Coffee

Products

Cupcakes & Cookies, Breakfast Pastries, Fresh Baked Baguettes, Sandwiches & lunch options, Brownies, Cakes.

Vegan options!

Youth Job Training Internship Program

Alerts

Be the first to know and let us send you an email when Sweet Generation posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Sweet Generation:

Videos

Category

Nearby bakeries


Comments

Happy 135th birthday, ! Colleagues celebrated Hearstโ€™s past, present and future in NYC this week with a Bean & Bean Coffee breakfast bar, snacks and drinks from Swoon, Its Nola Snacks and Twrl Milk Tea, guest chefs DeVonn Francis and Dirt Candy and birthday cake from Huascar & Co. Bake Shop and Sweet Generation. We paid it forward creating birthday cards for clients of God's Love We Deliver and Pride bracelets and pins for students of Hetrick-Martin Institute - HMI.
When it comes to cupcakes with a cause, Sweet Generation takes the cake! This new REDF Impact Investing Fund borrower serves up sweet treats at its Brooklyn-based bakery and creates paid internship opportunities for aspiring young people from underserved communities. A loan from RIIF will help strengthen its business and program operations. Learn more about our newest borrower!
They make the best English muffins in this world.
How employment social enterprise bakery Sweet Generation is helping young people achieve their aspirations by adding entrepreneurship to the mix.
Very proud to see Sweet Generation expand their social enterprise with a $2M investment from our Criminal Justice Investment Initiative.
https://www.nytimes.com/2021/02/22/dining/sweet-generation-bakery.html
Sweet Generation, a bakery in New York Cityโ€™s East Village, trains and employs youth from marginalized communities through their internship program.
Sweet Generation, a bakery in New York Cityโ€™s East Village, trains and employs youth from marginalized communities through their internship program.
Sweet Generation bakery does more than just satisfy a sweet tooth. Learn how theyโ€™re training and employing underserved youth:
Brand Spotlight โ€“ Sweet Generation! Their logo is playful and fun, and reminds us of cupcakes. They've expanded their image to the exterior of their store โ€“ it even looks cute when closed. It brightens up the whole block!
โ €โ €โ €โ €โ €
In addition to amazing baked goods, Sweet Generation has a unique business model. Their RISE Training Program gives at-risk kids experience in the workforce, empowering them with on-the-job training including baking, customer service, interview know-how, balancing a budget and small business management. Through this, they inspire confidence and healthy life choices, which has a ripple effect on NYC communities. Now, that's sweet!
โ €โ €โ €โ €โ €
"I find a strong sense of purpose working here because I am a woman of color."

For Baruch College freshman Deana Bing, an apprenticeship at Sweet Generation bakery has been nothing short of transformative.
Sweet Generation, a bakery in New York Cityโ€™s East Village, trains and employs youth from marginalized communities through their internship program.
Sweet Generation, a bakery in New York Cityโ€™s East Village, trains and employs youth from marginalized communities through their internship program.
Today's hits that sweet spot! Sweet Generation bakery is not only serving treats, but is also serving the community at large with its professional development program. RISE - reach, inspire, shape, elevate - helps low-income and marginalized young people gain life skills through hands-on learning and workshops. Read more about this bake shop's amazing work from Today Show: https://on.today.com/2FQmZJf
From the Today Show >> Sweet Generation, a bakery in New York Cityโ€™s East Village, trains and employs youth from marginalized communities through their internship program.
Sweet Generation featured on the Today Show! Congrats!
Sweet Generation, a bakery in New York Cityโ€™s East Village, trains and employs youth from marginalized communities through their internship program.
x

Other Bakeries in New York (show all)

Confectionery Elisa's Love Bites Dessert Atelier Librae Bakery Yawnsweets Beloved NYC Hillbites Cakes By Damary's Supermoon Bakehouse Best Darn Cookies Petee's Pie Company Cachi Cakes: A Sweets Boutique Eileen's Special Cheesecake Kossar's Pane Pasta Ferrara Bakery & Cafe