Digital Remedy

05/22/2026

Our own Mike Latka will be representing Digital Remedy at the 2026 Florida Media Conference! 🌴

Hosted by Florida Press Foundation, the event brings together media leaders from across the state for two days of industry insights, innovative ideas, and valuable networking opportunities.

If you’ll be attending, be sure to connect with him to learn how Digital Remedy helps brands and agencies drive measurable results across media channels. 🤝

05/21/2026

We've got big news! Introducing The Political Desk by Digital Remedy, our new division combining our political media planning, targeting, activation, optimization, and measurement capabilities under a unified offering designed for modern political advertisers.

Built for the way campaigns actually operate—fast, data-driven, and district-focused—The Political Desk is our commitment to smarter political media in 2026 and beyond. 🗳️

Check out the full announcement for more details: https://bit.ly/4dBE6hr

The Political Desk by Digital Remedy helps political campaigns, advocacy groups, and issue-based orgs reach, engage, and measure voters.

05/19/2026

Digital Remedy is proud to support AMA Charlotte as a chapter sponsor, helping fuel educational programming and meaningful networking opportunities for marketing professionals across industries and career stages.

We’re especially excited for the organization’s upcoming premier event, 704Forward: Leading the Shift!, which will focus on one of the biggest transformations in marketing today: AI & Influencers: The Future of Marketing Communications.

As AI continues to reshape creator partnerships, digital storytelling, and brand strategy, this event will bring together a panel of industry experts to explore how marketers can balance automation with authentic human connection.

🗓️ Date & Time: June 9, 2026 | 6:00 PM – 8:30 PM
📍 Location: Triple C Brewing, Barrel Room

🎟 If you're in the Charlotte area, be sure to grab tickets!: https://bit.ly/43hjztC

05/18/2026

We just released “The Measurement Blueprint”, a guide to building a measurement framework that connects media to business outcomes. It lays out:

🔵 A 4-stage framework for measurement that drives decisions, not just reports
🔵 A 3-tier KPI hierarchy (and why your current metrics may be working against you)
🔵 A maturity assessment to benchmark where your measurement stands today

Download it and turn measurement from a reporting exercise into a competitive edge. https://bit.ly/4uYnzLC

05/15/2026

Great conversations, fresh insights, and meaningful new connections—last week’s AMIN Integrated Conference delivered on all fronts!

Our team came away energized, inspired, and ready to put new ideas into action. Here are a few highlights from an incredible few days. 📸

05/14/2026

Alex Tanev and Tim Arduino will be at The Lead Summit 2026 next week!

The best ideas start with great conversations and they're looking forward to connecting with fellow attendees to talk innovation and growth strategies in retail and commerce.

05/13/2026

With most measurement reporting, you know what happened—but not who.

You see impressions and conversions, but not the real people behind them. This structural gap inevitably leads to wasted spend and lots of guesswork.

Digital Remedy’s MatchBack provides identity-resolved, privacy-first measurement—connecting ad exposure to verified individuals rather than models or cohorts.

Ready to eliminate your measurement blindspots? Connect with one of our strategists to start building your MatchBack strategy. https://bit.ly/4wosDKy

05/12/2026

Mark Williams, Kristin McClamroch, and Scott Horwitch will be representing Digital Remedy at DigiMarCon Midwest 2026 at Soldier Field next week!

Our team is looking forward to connecting, sharing ideas, and exploring new partnership opportunities with fellow industry pioneers leading the charge in digital marketing and media.

If you’ll be in Chicago, be sure to connect with them to learn how the right omnichannel measurement infrastructure makes all the difference in driving performance for your campaigns.

05/11/2026

Today’s consumers engage with brands across 7–10 touchpoints before converting, yet traditional measurement misses nearly half of the interactions influencing purchase decisions. That means programmatic is often driving results without getting the credit.

In our latest blog, we explore how Consumer Journey Analytics inside our Echo platform uncovers the full path to conversion—connecting Display, Video, CTV, Audio, Native, and DOOH to reveal how channels truly work together to drive performance.

Plus, learn how ScoutAI transforms complex journey data into actionable insights marketers can actually use.

Read more: https://bit.ly/4tyZpGw

Learn how Consumer Journey Analytics uncovers the full path to conversion to reveal how media channels work together to drive performance.

05/08/2026

Our CCO, Michael Juhas, was featured in Front Office Sports discussing one of the biggest issues facing the live sports streaming ad market: transparency.

The article explores growing concerns around fraud and inventory misrepresentation, with Mike joining other industry leaders to address the gap between what some providers promise and what can actually be delivered at scale.

As live sports inventory becomes increasingly valuable, accountability and transparency matter more than ever.

Read the full article: https://bit.ly/4dyi1kQ

Front Office Sports spoke with various industry insiders who raised red flags about ad sales issues in streaming.

05/07/2026

Measurement shouldn’t be something that happens after your campaign launches. A strong measurement framework is designed before the first impression is even served. It defines what success looks like, what evidence you'll accept, and how you'll use the data to make decisions.

That's the idea behind our Measurement Blueprint: a practical 4-stage framework built for marketers who need to prove impact, not just report activity.

➡️ Sign up to ensure it hits your inbox once it’s live on May 18th! https://bit.ly/3RoKhhc