Baked by Melissa

Baked by Melissa Making life sweeter with bite-size treats 🧁✨🌈 Shipped nationwide and guaranteed fresh! Ever since she was a little girl, Melissa has loved to bake.

So when she was fired from her job in advertising in 2008, Melissa decided from that moment on she was going to do what she loved. Drawing on inspiration from the care-free rock 'n roll culture of the 60's and 70's and the idea that people should be able to taste more flavors without that post-dessert guilt trip, Melissa engaged the help of some key people in her life, and in 2009 opened the first Baked by Melissa shop, in New York City's SoHo district.

Chocolate-covered graham cracker cupcakes 🤤
05/18/2024

Chocolate-covered graham cracker cupcakes 🤤

Happy Mother’s Day to the new moms, the grandmoms, the pet moms, the step moms, the mom figures, and everyone in between...
05/12/2024

Happy Mother’s Day to the new moms, the grandmoms, the pet moms, the step moms, the mom figures, and everyone in between. I hope you have a day filled with delicious food and things you love xo Melissa

Show her she’s the BEST MOM EVER 💗 Stop by one of our stores for a signed copy of ’s cookbook, a 25-Pack of cupcakes in ...
05/10/2024

Show her she’s the BEST MOM EVER 💗 Stop by one of our stores for a signed copy of ’s cookbook, a 25-Pack of cupcakes in the best flavors, and get a FREE Mother’s Day Gift Box. Available this weekend only!

Last Call for Mother’s Day gifts! Place your order NOW to get cupcakes delivered in time for Mother’s Day 💝
05/08/2024

Last Call for Mother’s Day gifts! Place your order NOW to get cupcakes delivered in time for Mother’s Day 💝

We’re busy packing up your Mother’s Day orders!! Have you ordered yet?For every Mother’s Day gift box purchased, we’re d...
05/06/2024

We’re busy packing up your Mother’s Day orders!! Have you ordered yet?

For every Mother’s Day gift box purchased, we’re donating $5 to 💗

Swipe to bite into the May Mini of the Month 👉 Chocolate-Covered Graham Cracker
05/03/2024

Swipe to bite into the May Mini of the Month 👉 Chocolate-Covered Graham Cracker

04/27/2024
Cookie Butter Brownie 🤤 Chocolate cake, Biscoff stuffing, cake batter icing & a gooey brownie piece
04/26/2024

Cookie Butter Brownie 🤤 Chocolate cake, Biscoff stuffing, cake batter icing & a gooey brownie piece

🧁🍫🌈✨
04/24/2024

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cupcake sandwiches >>>>
04/21/2024

cupcake sandwiches >>>>

got the munchies? recipes linked in bio 🥨🍫🍿
04/21/2024

got the munchies? recipes linked in bio 🥨🍫🍿

The Bite-Size Cupcakes Department 🧁🎶
04/20/2024

The Bite-Size Cupcakes Department 🧁🎶

the day after tax day should be treat day 🧁
04/17/2024

the day after tax day should be treat day 🧁

Blondie is back 🤤Yellow cake, stuffed with dulce de leche, topped with chocolate icing, a gooey blondie piece, and rainb...
04/16/2024

Blondie is back 🤤

Yellow cake, stuffed with dulce de leche, topped with chocolate icing, a gooey blondie piece, and rainbow sprinkles 🌈

my favorite flavors are officially BACK 🌈🙌
04/13/2024

my favorite flavors are officially BACK 🌈🙌

perfect cupcake weather ☀️🧁✨
04/10/2024

perfect cupcake weather ☀️🧁✨

are you team chocolate cake or yellow cake? 🍫🧁
04/08/2024

are you team chocolate cake or yellow cake? 🍫🧁

Psychedelic Snowcap is everything 🌈✨🧁⚡️
04/05/2024

Psychedelic Snowcap is everything 🌈✨🧁⚡️

Swipe to bite into the April mini of the Month 👉 Cotton Candy 💖
04/04/2024

Swipe to bite into the April mini of the Month 👉 Cotton Candy 💖

🧁🌈✨
04/02/2024

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it’s the perfect day to fool your fam into eating extra veggies 🥕😜 recipes linked in stories!
04/01/2024

it’s the perfect day to fool your fam into eating extra veggies 🥕😜 recipes linked in stories!

Order by 2 PM EDT Wednesday 3/27 to get your treats in time for Easter ‼️
03/26/2024

Order by 2 PM EDT Wednesday 3/27 to get your treats in time for Easter ‼️

Easter is next Sunday! Order now to fill your baskets in time 🐣🧁🌈
03/25/2024

Easter is next Sunday! Order now to fill your baskets in time 🐣🧁🌈

January 18, 2010. You don’t need fancy sets and props when you have a product you believe in. Yesterday, we shot the Bak...
03/22/2024

January 18, 2010. You don’t need fancy sets and props when you have a product you believe in. Yesterday, we shot the Baked by Melissa summer collection at the bakery, which now means we have huge trays of cupcakes, mood boards, props, and shot lists. But our first photoshoots looked a lot like this one, with a point-and-shoot camera and a folded piece of paper as the background. Those were the first pictures we posted to our website—droolworthy images focused on the bite-size cupcakes. Sometimes, all you have to do is start.

What would be in your dream market? 🍅🌈🛍️Shoutout to the awesome brands that helped bring mine to life at the   launch pa...
03/21/2024

What would be in your dream market? 🍅🌈🛍️

Shoutout to the awesome brands that helped bring mine to life at the launch party 💖

Stop by one of our stores this weekend for the perfect St. Patrick’s Day treats 💚
03/15/2024

Stop by one of our stores this weekend for the perfect St. Patrick’s Day treats 💚

Rainbow Cookie & S’moreo >>>>
03/15/2024

Rainbow Cookie & S’moreo >>>>

Need the perfect treats for this weekend? You’re in luck 💚
03/13/2024

Need the perfect treats for this weekend? You’re in luck 💚

🧁✨☘️
03/11/2024

🧁✨☘️

The pack of cupcakes at the end of the rainbow 🌈
03/10/2024

The pack of cupcakes at the end of the rainbow 🌈

Happy International Women’s Day 💖
03/08/2024

Happy International Women’s Day 💖

I didn’t want to be CEO of Baked by Melissa until I was thrust into the role in 2019. When I look at everything I’ve acc...
03/08/2024

I didn’t want to be CEO of Baked by Melissa until I was thrust into the role in 2019. When I look at everything I’ve accomplished since then, it’s totally insane—why wouldn’t I want it?

Here’s why—I didn’t have the confidence then to say I wanted to be CEO. It was supposed to be an interim role, but every person I interviewed would say, “You’re the one for this job. Why are you even looking for someone?”

I don’t want any woman to not go after their dreams because they don’t have confidence in themselves. Chances are, you’re not giving yourself the credit you deserve.

In honor of International Women’s Day tomorrow, I challenge you to go after something that scares you—and earn your confidence.

17 years ago, I baked the first batch of tie-dye cupcakes to celebrate my coworker’s 30th birthday. They were red, white...
03/06/2024

17 years ago, I baked the first batch of tie-dye cupcakes to celebrate my coworker’s 30th birthday. They were red, white, and blue tie-dye with the Grateful Dead Steal Your Face logo on top because we both love the Grateful Dead.

I’m so grateful I chose to bake cupcakes in March 2007 for Michael Kidd’s birthday—and I bet you are too.

The March Mini of the Month: Rainbow Cookie 🌈
03/04/2024

The March Mini of the Month: Rainbow Cookie 🌈

Leap Day definitely calls for cupcakes 🧁🥳
03/01/2024

Leap Day definitely calls for cupcakes 🧁🥳

Keeping it classic 🧁🩷
02/26/2024

Keeping it classic 🧁🩷

A whole month of Come Hungry calls for a giveaway!Comment the best thing you made this week for a chance to win a signed...
02/23/2024

A whole month of Come Hungry calls for a giveaway!
Comment the best thing you made this week for a chance to win a signed copy of my book and some treats from & more 🌈

WHAT A MONTH! 💚 COME HUNGRY LAUNCH ✔️Thank you  for the incredible launch party space 🌈 & thank you to , , ,  & some of ...
02/23/2024

WHAT A MONTH! 💚 COME HUNGRY LAUNCH ✔️

Thank you for the incredible launch party space 🌈 & thank you to , , , & some of my favorite brands who contributed to my dream marketplace 🥹

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02/22/2024

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Address

New York, NY

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 10am - 5pm

Telephone

+12128420220

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