11/16/2022
H-E-B customers across the state have the opportunity to offer a salute to active duty service members, military Veterans and their families by supporting H-E-B’s Operation Appreciation donation campaign. Launched in 2013, H-E-B Operation Appreciation has provided more than $10 million in support to dozens of military-based nonprofits in Texas as well as efforts that provide mortgage-free homes to severely wounded Veterans. Through Tuesday, Dec. 6, H-E-B customers can ask their cashiers to add $1, $3 and $5 to their grocery bill or donations can be made online when placing Curbside and Home Delivery orders.
Funds from the donation campaign go towards supporting H-E-B’s Homes Built for Heroes program, which works with nonprofits such as the Gary Sinise Foundation, Homes for Our Troops and Operation Finally Home to gift severely wounded Veterans mortgage-free homes. Since 2013, H-E-B and the H-E-B Tournament of Champions have gifted 38 homes as part of the program. Additionally, the statewide donation campaign also raises funds for military-focused nonprofits, including the Military Child Education Coalition, Tragedy Assistance Program for Survivors, the Gratitude Initiative, and other military-focused nonprofits.
Learn more at heb.com/military