10/05/2023
To our beloved Nana’s Bake Shoppe friends: ❤️
I know–here comes a sappy, long post from your humble home baker, but one I hope will be worth your time. 🙂
For my husband, Billy, and me, this year has been wonderful so far—we’ve moved to Maple Grove, MN, to be very close to family, and we’ve been anxiously awaiting the arrival of our first baby, a girl, due October 29. We can’t quite believe it’s already baby month! 👶🏻
This year has also shown us that life comes with many seasons—and for us, this one will soon fill our time as new parents. For months, we discussed what we want the future to look like for us, and how we could best build that future together as a growing family. We thought hard of how Nana’s could fit into this new season of life.
And so, after tons of talks (and tears), we have decided to pause Nana’s Bake Shoppe for the foreseeable future.
To say this decision was tough would be a gross understatement. It took me a long time to realize that as much as I love baking for others, there are countless variables in small business ownership–for us, two of the biggest being patience and vision. Truthfully, I beat myself up so much thinking I wasn’t growing the business as fast as I wanted, thinking the only way Nana’s would succeed was as a brick and mortar, and that anything short of that wasn’t success—but I didn’t stop to realize what success meant to me. I didn’t realize that visions can change, even when my “why” has always stayed the same: to bring British bakes and a sense of connection through food with our community. When we put together what numbers we’d need to realistically get there (and the reality that I was a one-baker show), we realized that the path to what success looks like for Nana’s would have to be different—and I finally realized that wow, that’s okay.
What did we do next? We brainstormed what something new and special could be for us–especially as lovers of owning a business together beyond our 9-to-5s. We thought about how we could take my love of cooking and baking (and sharing that with others) and use that in a sustainable way. We got to work.
So, out of our months of talks has come our new culinary business venture—our new season—that we are so excited to finally share with you.
Say hello to our YouTube channel and recipe blog, Spuds & Scones!
With Spuds & Scones, you can expect:
(1) Baking and cooking videos! (Edited by Billy, who’s been tirelessly self-learning video editing, camera angles, the whole beast.) In each video, we’ll explore a new recipe together that holds great meaning to us–all created, tested, and approved by us. Of course, with every video, I’ll toss in some food puns, humor, and plenty of food nerd tips because that’s what this channel will be all about: food and fun. And as a former college English major, I’ve truly missed writing—and to do this as well as baking and cooking, all in this new culinary space? Let’s go.
(2) A recipe blog! Every video will have the full recipe on our Spuds & Scones blog, so if you’re not into videos, simply check out our website for all the recipes we’ll be making.
We hope you enjoy our first couple cracks at this YouTube journey and our blog—we’d love nothing more than for you to look around and let us know what you think. We’re still so new to this space, we’re learning every day, and we’re doing it scared–but we’re no strangers to that. We want you to know that Spuds & Scones is here completely for YOU–so the more feedback, the better!
Nana’s Bake Shoppe friends: As lengthy of a writer I am, I will simply say to all of you: we cannot thank you enough. Thank you for an amazing four years of baking for you all in the Twin Cities—for the farmers markets, your hundreds of scone orders, your family celebrations, weddings, baby showers, your loyal love of Bakewell tarts and millionaire’s shortbread 🙂—and above all, for the connections we’ve made with you that have made this home baker feel special so, so many times. You are a testament to what makes small businesses come alive, and we are forever grateful for all of it. And who knows? 2024 may bring some pop-up events or other fun—and trust us when we say it’s not goodbye, but see you later.
In the meantime, we would love it if you'd join us on this new culinary path that is Spuds & Scones—one we think will open more doors to us down the line and let us ultimately realize Nana’s in a new, bigger, more beautiful way. And that’s something to look forward to.
🎥 Lastly, to best support us on our new journey, subscribe to our YouTube channel so you never miss a new video!
Questions? Comments? Virtual scone-throwing at me? We understand. We just want to keep hearing from you, because let’s face it: life is so much better when people connect. And you’ve all been some of the best to us. (Seriously: I have a folder labeled “happy” in our business email with all the nice things you’ve said to us over the years. I’m 100% sap.)
For our full Spuds & Scones story and blog and our YouTube Channel: links in comments
Facebook: Spuds and Scones
Instagram:
To the next adventure. ❤️
Always your chief baking officer and chief tasting officer,
With love and lots of butter,
Jessica, Billy, Pearl, and baby Pearse