It Started With A Cupcake

It Started With A Cupcake Custom cake, gourmet cupcakes, macarons Delivery available on Grubhub and Ubereats
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This is an incredibly hard message to write but here goes..It started with a cupcake will be closing its doors to our fl...
02/01/2023

This is an incredibly hard message to write but here goes..

It started with a cupcake will be closing its doors to our flagship store. The last day of operation was yesterday January 1/31/2022. 6 years, Almost Exactly to the day of our grand opening. The bakery space will be transitioning over to

It’s been amazing to grow the business and see the joy it has brought people. I have learned so much about not just running a business but about myself, life and what I want my future to look like.

As a Solopreneur the running of the bakery has been some of the happiest but also some of the hardest.

This isn’t goodbye. It’s a see soon, in our next venture. Stay tuned for updates. It’s been a blast lyndhurst. We want to thank all of you who have supported our little dream bakery. Without you , we would not have been able to keep going .

A special thank you to Silvio for giving me free rein to bring my dream bakery to life in the rental space.

The OG cupcake team. Down in the trenches

Wise friends who gave me invaluable advice and support

Amazing staff
Thank you to for being a part of the ISWAC team. !

A New adventure begins.

Holiday POP UP SHOP at the bakery! We will be open for walk-ins on Saturday 12/24 (Christmas Eve) at the bakery ! We wil...
12/16/2022

Holiday POP UP SHOP at the bakery! We will be open for walk-ins on Saturday 12/24 (Christmas Eve) at the bakery ! We will have a selection of of our holiday menu and some classic favorites as follows.


Cupcakes:
*Ube coconut Flan
*Flan cocho
*Coquito ****( liquor infused)
*S’mores
*Vanilla Sprinkle( Snowman)
*The Rudolph Cupcake
*Gingerbread Cupcake
*Red Velvet
*Midnight
*Sweet Potato Churro
*Dulce de Leche Oreo

Macarons :
Gingerbread caramel
Eggnog
Christmas Sugar cookie
Pistachio
Chocolate
Vanilla
Cotton Candy
Peppermint Candy Cane
Birthday Cake
Lemon Berry

Holiday Cake pops
Red Velvet whoopie Pies
Gingerbread Whoopie Pies
Chocolate Whoopie Pies
Cookies

Mini Cupcake Giftset
Whole Tres Leches Cake
Whole PB Choc Pie
Whole Cheesecakes
Hot Cocoa Bomb Giftset

Christmas Menu Preorders Live Tomorrow Morning ! 😆we will have some old favorites and some fun new treats as well!
12/05/2022

Christmas Menu Preorders Live Tomorrow Morning ! 😆we will have some old favorites and some fun new treats as well!

When you look at this beautiful Wedding dessert table, all you may see is tasty desserts.  I see the weeks of planing. t...
11/18/2022

When you look at this beautiful Wedding dessert table, all you may see is tasty desserts. I see the weeks of planing. the many batches of macarons, pie dough, and cupcake piping. The nerve racking drive to the venue. Every caker knows the one.
The 4 flights of stairs we had to climb to deliver it because the elevator wasn’t available. The support form my bakers who worked their butts off. My mother and sister who gave up their Sunday to help me set it all up. Behind the sugar and fun posts, This is a tough industry. Behind every cake you see there is a story. So happy to be able to create beautiful memories for my clients.

Saturday is the last day for thanksgiving preorders. There’s still time to place order for pickup at the shop next Tuesd...
11/17/2022

Saturday is the last day for thanksgiving preorders. There’s still time to place order for pickup at the shop next Tuesday and Wednesday! 😆 so excited for this time of year ! Link in bio

Pumpkin Cheesecake and Berry Cheesecakes are showstoppers. Buttery grahams and gingersnap crust filled with cool creamy ...
11/11/2022

Pumpkin Cheesecake and Berry Cheesecakes are showstoppers. Buttery grahams and gingersnap crust filled with cool creamy pumpkin cheesecake and salted caramel drizzle. Preorders- Link in bio !

Thanksgiving Preorder Menu Opens Tomorrow !
11/07/2022

Thanksgiving Preorder Menu Opens Tomorrow !

“The only things getting LIT today are the candles on my cake!"  🍾 here’s to Birthday 38! HBD Shout out to all my birthd...
11/03/2022

“The only things getting LIT today are the candles on my cake!" 🍾 here’s to Birthday 38! HBD Shout out to all my birthday Twinsies out in the world. Everyone knows the coolest people were born on on today. Lol. .c29

Chocolate Hazelnut macarons are looking very good on this gloomy Wednesday. 😍
10/26/2022

Chocolate Hazelnut macarons are looking very good on this gloomy Wednesday. 😍

Strawberry Crunch Cake ! ❤️❤️🍓🍓🍓. Strawberry preserves, between cake layers , strawberry buttercream finished with straw...
10/17/2022

Strawberry Crunch Cake ! ❤️❤️🍓🍓🍓. Strawberry preserves, between cake layers , strawberry buttercream finished with strawberry crumble. Available for preorder online shop!

💙💙Sapphire Gold Geode Cake, dulce de leche Oreo cake in the inside. One of my favorite color combos .
10/12/2022

💙💙Sapphire Gold Geode Cake, dulce de leche Oreo cake in the inside. One of my favorite color combos .

🧙🏾‍♀️ happy Friday ! Halloween Cupcakes are now live for preorder!! Link in bio!
10/07/2022

🧙🏾‍♀️ happy Friday ! Halloween Cupcakes are now live for preorder!! Link in bio!

donut grow up ! 🍩🍩🍩. Dulce de leche Oreo cake on the inside. Had too much fun making faux ice cream cone . 😁
10/06/2022

donut grow up ! 🍩🍩🍩. Dulce de leche Oreo cake on the inside. Had too much fun making faux ice cream cone . 😁

Neutral palette giraffe baby shower cake. Strawberry champagne cake, Chocolate spheres, Giraffe toppers hand painted a p...
09/14/2022

Neutral palette giraffe baby shower cake. Strawberry champagne cake, Chocolate spheres, Giraffe toppers hand painted a pale white tone to go with aesthetic.

“Sometimes you have to create your own sunshine.”
08/24/2022

“Sometimes you have to create your own sunshine.”

Just a reminder that leche flan makes everything better. you can order out best selling Ube Coconut flan Cupcakes in our...
08/19/2022

Just a reminder that leche flan makes everything better. you can order out best selling Ube Coconut flan Cupcakes in our website and pickup at the shop ! 😍

Strawberry Shortcake Cupcakes. This Best Selling Classic similar to strawberry crunch cupcakes, only it’s vanilla cake a...
08/18/2022

Strawberry Shortcake Cupcakes. This Best Selling Classic similar to strawberry crunch cupcakes, only it’s vanilla cake and vanilla buttercream. Usually comes with half a large strawberry but we lucked out and had these small summer strawberries 🍓 🍓 . I feel like there should be a liquor infused option 🤔. Team Baileys strawberry & Cream or Strawberry Rum? Let me know in the comments below?

The unicorn cake trend is here to Stay. Colorful pastel palette, rainbows, bows and magical fun vibes. What’s not to lov...
08/18/2022

The unicorn cake trend is here to Stay. Colorful pastel palette, rainbows, bows and magical fun vibes. What’s not to love. Our Unicorn Cake Decorating Class will be launching in September! DM us to be on our launch list and info on how to sign up. Tag someone who loves unicorns or cake decorating or Both!

😆Sneak Peek at our new project! We are so excited to be announcing the upcoming dates !
08/15/2022

😆Sneak Peek at our new project! We are so excited to be announcing the upcoming dates !

Happy Friday ! Who else loves sour cherries as much as I do?!! If so then Cherry cheesecake cupcakes are a must try! Gra...
08/13/2022

Happy Friday ! Who else loves sour cherries as much as I do?!! If so then Cherry cheesecake cupcakes are a must try! Graham crust, vanilla cake and cherry filling , cream cheese frosting. 🍒🍒

Epic Day at the Edge,NYC. Just your daily reminder to go out and try something New. “Enjoy your life while it’s happenin...
07/26/2022

Epic Day at the Edge,NYC. Just your daily reminder to go out and try something New. “Enjoy your life while it’s happening “ Richard L Evans

Cake is the answer, no matter the question!
07/25/2022

Cake is the answer, no matter the question!

07/25/2022
“Sometimes you will never know the value of a moment until it becomes a memory.” – Dr. Seuss
07/25/2022

“Sometimes you will never know the value of a moment until it becomes a memory.” – Dr. Seuss

“If you want the rainbow, you gotta put up with the rain.” – Dolly Parton
07/25/2022

“If you want the rainbow, you gotta put up with the rain.” – Dolly Parton

French Macarons are always a good idea
07/25/2022

French Macarons are always a good idea

New Jersey Summer Wedding season is always beautiful!
07/25/2022

New Jersey Summer Wedding season is always beautiful!

Show your sparkle in everything you do
07/25/2022

Show your sparkle in everything you do

Small pleasures in beautiful things
07/25/2022

Small pleasures in beautiful things

❤️❤️❤️ I know I say this a lot but , this is my new favorite cupcake! The white chocolate on the crispy fried oreo. 😍
07/23/2022

❤️❤️❤️ I know I say this a lot but , this is my new favorite cupcake! The white chocolate on the crispy fried oreo. 😍

Baby Mandrake is always a hit! Chocolate cake, salted caramel and crush chocolate Cookies. With edible fondant baby mand...
07/22/2022

Baby Mandrake is always a hit! Chocolate cake, salted caramel and crush chocolate Cookies. With edible fondant baby mandrake . Each one is hand sculpted so slight variation may occur.

Butter beer Macarons are back!! Harry Potter preorders are live on the website. We will be open on Saturday July 30th at...
07/18/2022

Butter beer Macarons are back!! Harry Potter preorders are live on the website. We will be open on Saturday July 30th at the shop for pick ups, and some items will be available for delivery via Grubhub. We recommend ordering ahead of time to avoid disappointment.!! 🧙🏾‍♀️

NEW! Our Ube coconut flan is one of our top sellers ! It’s no surprise that recently I’ve been getting a lot of requests...
07/13/2022

NEW! Our Ube coconut flan is one of our top sellers ! It’s no surprise that recently I’ve been getting a lot of requests for Vanilla cake and Flan as well. We’ve just added vanilla Flancocho cupcakes and cake to our online store ! Link in the bio above. So which are you. Team Ube flan or vanilla flan?

This years sour cherry Harvest! Will be making a special cupcake with these for the upcoming Harry Potter Popup! 😆
07/11/2022

This years sour cherry Harvest! Will be making a special cupcake with these for the upcoming Harry Potter Popup! 😆

Due to many factors. We have made the decision to transition the bakery over to by appointment only for the remainder of...
06/23/2022

Due to many factors. We have made the decision to transition the bakery over to by appointment only for the remainder of the summer. Don’t worry you will still be able to preorder treats to pick up at the shop. The bakery will be closed next week for a small break. We will back at the bakery the weekend of 7/8 for custom order pickups . We will also be relaunching the online store with new items you can order for pick up. Thanks so much for supporting our business. We will have more info coming up in the next couple of weeks !

Pink and rose gold Buttercream, chocolate spheres, fresh floral ,dried floral and pretty gold cake topper. 😍. Vanilla st...
05/31/2022

Pink and rose gold Buttercream, chocolate spheres, fresh floral ,dried floral and pretty gold cake topper. 😍. Vanilla strawberry cake. This color scheme never disappoints.

🍓🍓Tomorrow we are bring back , Strawberry Crunch Cinnamon Rolls !!🍓🍓brioche rolls with brown sugar cinnamon layers. Topp...
05/27/2022

🍓🍓Tomorrow we are bring back , Strawberry Crunch Cinnamon Rolls !!🍓🍓brioche rolls with brown sugar cinnamon layers. Topped with vanilla cream cheese frosting and strawberry sauce, fresh berries and strawberry crunch crumble . Best seller for a reason !!

🥭Vanilla Mango Passionfruit cheesecake. Honestly,this was sort of random. This morning as I was cutting the vanilla chee...
05/20/2022

🥭Vanilla Mango Passionfruit cheesecake. Honestly,this was sort of random. This morning as I was cutting the vanilla cheesecake, and I thought To myself “you know what’s even better than vanilla cheesecake? Mango passionfruit cheesecake. And I was right, it’s delightful. Come grab a slice and let us know if you agree. ❤️❤️

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Belleville, NJ
07109

Opening Hours

Friday 11am - 7pm
Saturday 11am - 7pm

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The colors of summer and the magic of an enchanted garden come to life in this stunning wedding inspiration at the Park Chateau!
To view more, visit here: https://aprincessinspired.com/a-colorful-enchanted-garden-wedding-inspiration-at-the-park-chateau/
Photography: Jennifer Nicole Photography & Films
Venue: Park Chateau
Florals: Tracey Reynolds Floral Design
Event Planner: Heather Benge Events
Event Designer: Styled Shoots Across America
Bakery: It Started With A Cupcake
Invitations: JesSmith Designs
Veils and Headpieces: Solutions Bridal Designer House
Rentals: Luxe Event Rentals
Design and Decor: Lovely Luxe Rentals
Linens and Coverings: Nuage Designs, Inc.
Men's Attire: Generation Tux
Ring Box: lovelyringboxes
Beauty: Sunkissed & Made Up
Thank you so much. These cupcakes were a hit and absolutely delicious. The scones breakfast box was absolutely delightful. I can’t wait to see what goodies you have for thanksgiving and Christmas because I will definitely make a purchase. Keep up the good work
National Business Women's Week Highlight: It Started With a Cupcake

Follow -- It Started With A Cupcake

ASE Group proudly serves pastry chef/co-owner, Mirla & CEO/co-owner, Shakira! Looking for a sweet treat or custom order from one of New Jersey’s leading cake and dessert studios? Check out and satisfy your sweet tooth with fresh and innovative desserts!

An incredible team of professionals collaborated for this colorful "Secret Garden" wedding theme. I was in awe of how beautiful all the pieces came together so well.

Colorful Station


Creative Team
Host: Styled Shoots Across America
Planning & Design: Heather Benge Events
Hair & Makeup: Sunkissed & Made Up
Stationery:
Cake: It Started With A Cupcake
Florist:
Bridal Salon: Solutions Bridal Designer House
Linens: Nuage Designs, Inc.
Tabletop Rentals: Lovely Luxe Rentals
Furniture & Decor Rentals: Luxe Event Rentals
Menswear: Generation Tux
Accessories: Etoile Jewellers
Ring Box: lovelyringboxes
Shoes: Bella Belle Shoes
Models:
Gown Designer: Netta BenShabu Bridal

Raining a little bit today? On the plus side, I don’t have to water my flowers and my son slept in til 9! 🙌🏼 Perfect napping weather too.

On the serious side, please stay safe today. I hear there are potential tornadoes.

I’m gonna spend today remembering the time I spent in sunny Oceanside, California with 16 of my very favorite sugar sisters. I miss all of you girls immensely.

There’s some amazing talent represented in that second photo. If you have some time today, check out some of these businesses and prepare to be wow’d!

5-12 Dessert Boutique & Lounge
LoveLee Bakeshop
Mo’s Sugar Shop
Sweet Gypsy Bake Shop
Sweet Addiction
It Started With A Cupcake
Chocolate Covered Cafe
The Silver Spoon Wedding Co.
Drury Ln.
Simply Sweets by Lauren
The Sugar Hues
Rose's Bakery
The Cake Mamas
Tasteful Cakes

Photo credit: Sara Monique Photos
"If you look the right way you can see that the whole world is your garden" ~Frances Burnett

Host: Styled Shoots Across America
Planning: Heather Benge Events
Hair & MU: Sunkissed & Made Up
Stationery: Jess Smith Designs
Cake: It Started With A Cupcake
Flowers: TR Floral and Decor
Bridal Salon: Solutions Bridal Designer House
Gown: Netta BenShabu Bridal
Linens: Nuage Designs, Inc.
Tabletop Rentals: Lovely Lux Rentals
Furniture & Decor: Lovely Lux Rentals
Menswear: Generation Tux
Accessories: Etoile
Ring Box: Lovely Ring Box
Captured on the Nikon Z7 mirrorless system
Shoot two from the NJ Shoot Crawl was this beautiful emerald inspired wedding! Loving these moody glam vibes. This was one of my personal favorites! 💎🖤⁣

✨Creative Team✨⁣

Host: Styled Shoots Across America⁣
Planning & Design: Heather Benge Events
Hair & Makeup: Sunkissed & Made Up
Stationery: ⁣
Cake: It Started With A Cupcake⁣
Florist: ⁣
Bridal Salon: Solutions Bridal Designer House
Linens: Nuage Designs, Inc.⁣
Tabletop Rentals: Lovely Luxe Rentals
Furniture & Decor Rentals: Luxe Event Rentals
Menswear: Generation Tux⁣
Accessories: ⁣
Ring Box: ⁣
Shoes: ⁣
Models: ⁣
Gown Designer: Rita Vinieris


@ Park Chateau
Spectacular views of the Manhattan skyline, evergreen + faux fur deets, the coolest industrial venue renovated from the 19th century, and a giant wreath backdrop decked with disco balls - The Big Fake Wedding really outdid themselves with their wintry NYC event! Bummed you missed it? Catch a recap on the blog and find a 2020 Big Fake Wedding Event near you → https://junebugweddings.com/wedding-blog/cozy-1920s-winter-nyc-wedding-inspiration-the-foundry

Photography – Requiem Images, By Veronica Photography, Laura Diliberto Photography
Floral + Event Design – Flower Clvb, Ember Floral Co., Whisper & Brook Flower Co., Botanique
Day-Of Coordinator – Lunaluxe Wedding & Event Planning
Local + Destination Wedding Planning – AMV Weddings & Destinations
Venue – The Foundry
Catering – Wafels & Dinges, Comparti New York
Cake – It Started With A Cupcake
Dessert – My/Mo Mochi Ice Cream
Bar + Bartending – Duke's Liquor Box
DJ + Emcee – URE Events
Ceremony Music – 4 Brown Eyes
Videography – Alexander Documentarian
Photo Booth – Bluebird Hill Events
Live Painter – Deidre Kelly
Ci**rs – Long Island Cuban Cigar and Bourbon Experience
Stationery – Hudson Paperie, Plainly Worded
Hair + Makeup Artist – Verve On Location Hair & Makeup Artistry
Wedding Dress – Schone Bride
Bridal Accessories – ZAXIE by Stefanie Taylor, Celeste New York - Wedding Accessories
Hand-Painted Jackets – Katie Blue Art
Men’s Wedding Band Home Try-On – Hitched
Signage – Smitten Design Studio
Guest Book – Flutterbye Prints
Rentals – The Event Bird
Favors – Malvi
Wine Glasses – CJF Selections
Transportation – New York Trolley Co.
Travel – Travel By Robin S - Concierge Travel Consultant
National Travel Vendor – Taylor & Co. Travel
Hotel – The William Vale
This photo does no justice I’m a horrible photographer but absolutely amazing job you ladies did fabulous everyone loved the cake and cupcakes. Thank you so much my daughter loved it!!!!!
How much is it for a birthday cake?
Thank you for last nights beautiful surprise of the strawberry champagne cupcakes. My husband pulled a fast one on me and the owner Mirla Jackson kept it hush hush. They were DELICIOUS! xox
Girls enjoyed their fun Easter treats! Amazing baking and decorating job!
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