08/25/2026
Around 15 years ago I was hauling boxes of handmade cards to craft shows and hoping for the best. I had no idea where this little business was going. Honestly, I don't think I could have guessed.
It started in 2010 with generic handmade cards sold at local events and markets. Eventually I opened an Etsy shop, which felt like a big deal at the time. Then one day I made a simple cat and dog card — just to see what would happen.
It took off.
That one little pet card opened up a whole world for me. I started creating variations, then more breeds, then more colors. One summer I sat down and designed over 200 dog breeds, organized them, and built them into a full line. An entire summer. Worth every minute of it.
My love for animals has always been at the center of what I do. I foster cats for my local humane society, and I think that genuine connection to animals is something people feel in the cards. It's not just a product. It's a little piece of something I actually care about.
Over time I moved away from in-person sales and went fully online — Etsy, my own website, and Amazon. Amazon now makes up over 80% of my sales, most of it through Prime. Wild to think about when I remember those early craft show days.
But here's something new. After years of shows, samples, returns, and overstock, I have a beautiful collection of cards that deserve a good home. Most people wouldn't even notice the "imperfections." So I'm opening a mini shop right in my garage in Benson, MN — a real, come-find-me place to grab some great deals on cards that still have so much love in them.
And I'm not stopping there. I've been experimenting with print on demand too, expanding into pet lover products like blankets and t-shirts.
Fifteen years. 200+ dog breeds. A mini shop. It's been quite a ride, and I'm just getting started.
If you've been following along for any part of this journey — thank you. Truly.
Shop the link in bio or visit embellishbyjackie.com