05/13/2026
Sourdough is having a moment, and everyone seems to want a piece of it. I get it. It trends well, it photographs beautifully, and people love it.
But there is a difference between sourdough as a menu add-on and sourdough as a craft.
My starter has been alive since October 2025. I have fed it, nursed it through temperature changes, and learned its personality. Every loaf I make is the result of real practice, failed bakes, and genuine obsession. This is not something I picked up recently because it was good for business.
Crumb Theory exists because it has to.
I am a widow raising children in a small town, and I have a rare neurological condition called Chiari malformation, where my brain is larger than my skull. The specialists I need do not accept insurance. Every loaf I bake goes directly toward keeping my family afloat and getting the care I need to keep showing up for them.
I want to be straightforward with you all. Crumb Theory was built on sourdough. It is not a side item or an experiment. It is the whole thing, and it is how I support my family and fund medical care that insurance does not cover.
I am genuinely glad sourdough is getting attention in our area. But I also want you to know that when you have options, choosing a dedicated baker over a business that recently added it to the menu makes a real difference to someone for whom this is everything.
I keep my prices accessible on purpose because I want this community to be able to afford good bread. That has always been the mission and it is not changing.
I started baking because I love it. I stayed because this community gave me a reason to. I am not going anywhere. I just want you to know what you are choosing when you choose me.
Jesserea Morgan
Crumb Theory LLC
