Hidden Grounds Coffee

Hidden Grounds Coffee Specialty Coffee and real chai, made the traditional way with spices from their home countries. Check out our classic and new chai choices, including non-dairy.
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Enjoy the deep flavors and learn about the culture behind each cup. You know that friend of yours that has the crazy idea? The one that complains about their day job and spends their time Googling artsy pictures of new businesses. The one that tweets about this amazing party they’re at but they still feel sad and alone. We’re not those friends. We had an idea, signed a lease, pulled the trigger. I

n comes a building with “hidden” retail space just begging for greatness, and a landlord willing to give a break to two bright-eyed kids who were freshly unemployed. Thus Hidden Grounds was born. What you see today is a testament to countless hours of research, hard work, and hope. The best part of Hidden Grounds is that it’s a team success. A mother in India sends us the spices for our Masala Chai, a close friend named the business, and another gave us the recipe for our body cleanse juice. Oh and the coffee? Purchased from the finest sources we could find and freshly ground every morning. Espresso is religiously brewed for 26 seconds to capture deep flavor and full body. There’s a good reason we were voted as one of the Best Coffee Shops in Central New Jersey. Cream cheese mixes are handmade, produce is hand selected, and all of our signature sandwiches are made to order by hand only after you order it. Our Bagel Sandwiches and Masala Chai are uniquely designed to perfection. Our gluten free items are a must try! At Hidden Grounds we put ourselves into the shop. We learn your drink, know your story, and are happy to see you every time you visit.

09/05/2026

2 and 1/2 pound coffee. We weren't sure if this was the right choice at first, but looking back we are glad we made this decision!

09/03/2026

Did you know you can take Hidden Grounds coffee home with you? ☕️

Bring your favorite Hidden Grounds coffee into your own kitchen and enjoy that coffee shop feeling whenever you want.

09/02/2026

Some places just feel like home. ☕️
The familiar faces behind the bar, The sound of espresso pulling.
The conversations happening over coffee, The little moments that make you want to stay awhile.

Take a look inside one of our favorite places to be, our first Hidden.

Wherever you find us, you’ll always find good coffee, good people, and a cozy corner waiting for you. 🤎
Come hang out with us.

09/01/2026

We asked one of our newest team members what their first few months at Hidden Grounds have been like.

It’s always fun to hear what Hidden Grounds feels like through a fresh set of eyes. 🤎

08/31/2026

Here’s a little behind-the-scenes look inside our roastery.

This is where the journey begins, where coffee beans are carefully roasted, developed, and brought to life before making their way to your favorite Hidden Grounds locations.

Curious about what happens before your coffee reaches the cup? Consider this your first look behind the process. From the roast to the final pour, there’s a lot that goes into every cup we serve.

It doesn’t matter where you have masala chai—just make sure you have it at least once in your life.
08/30/2026

It doesn’t matter where you have masala chai—just make sure you have it at least once in your life.

08/28/2026

It’s Friday, and you know what that means ☕️

The weekend is officially here! Wishing everyone a happy, relaxing weekend, and if you’re looking for the perfect way to kick it off, come see us for a cozy chai at Hidden Grounds. 🤎

Good drinks and good vibes. We'll see you soon!

08/28/2026

Friday feels a little better when it’s slow, cozy, and comes with a good cup of coffee. ☕️

Take a breath, settle in, and let the weekend start here. Whether you’re catching up with a friend, getting some work done, or simply enjoying a quiet moment. There’s always a little room for cozy at Hidden Grounds.

Happy Friday 🤎

08/25/2026
08/25/2026

We think your morning coffee needs a friend. ☕️🥪

Good coffee, fresh sandwiches, and a little something to make your morning better. Swing by Hidden Grounds and make it a pair.

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08/22/2026

Slow Saturdays are the best 😁

We hope you spend your mornings with us 🤎

08/20/2026

Some of the best memories behind the barista bar have nothing to do with the coffee. ☕️

It’s the regular who became a friend, the late-night conversations, the first “usual” order, the laughs with coworkers, and the little moments you never expected to remember.

Years later, those are the moments that stick with you.
What’s a Hidden Grounds memory you’ll always carry with you? 🤎

08/20/2026

Do you agree with Jake's take??

08/18/2026

Just a normal morning at Hidden Grounds ☕️

Espresso, milk steaming, sandwiches being made, and our baristas getting everyone’s morning started the right way.

Whether you’re grabbing your morning coffee, meeting a friend, heading to work, or just looking for a cozy coffee shop to start your day, we’re here.

Just another morning at Hidden 🧡💛

08/17/2026

Mondays are gonna Monday. 😮‍💨

Good thing we’re here to pick you up. ☕️ Come by, grab your coffee (or tea 🙂‍↕️), and let’s get this week moving

Address

700 Garden Street
Hoboken, NJ
07030

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