02/14/2018
Wishing everyone a Happy Valentine's Day from all of us at Aunt Gussie's! ❤️
Aunt Gussie's Cookies
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- Garfield, NJ
- Aunt Gussie's Cookies
We bake the best cookies & crackers using only premium, simple ingredients. Travel in time from Aunt Gussie's humble beginnings as a start-up
company in a home kitchen to the present, a large state-of-the-art facility.
Back in 1980, Marilyn Caine founded the company under the name Marilyn Specialties.
Address
Garfield, NJ
07026
Telephone
Website
Products
Sugar Free Cookies
No Sugar Added Cookies
Spelt Sugar Free Cookies
Classic Cookies (with Sugar)
Gluten Free Cookies
Artisanal Cracker Flats
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Our Story
“Mom used to say she was going to start a business making these cookies,” her son David remembers. “My brothers and I used to laugh at her and say she was never going to do that.” Marilyn’s husband, Phil, encouraged her to start the cookie business because he got sick and worried that Marilyn would need a form of income for when he was no longer around. Phil was Marilyn’s biggest supporter in the company’s beginning stages.
Marilyn called the company “Aunt Gussie’s” because the first product on the market was made by Phil’s Aunt Gussie. This cookie was called Mandelbrot. The name was later changed to biscotti, and finally biscuits.
“Mom used to sell magazines door to door and she was also an executive assistant at the Shortline Bus Company,” David recalled. “At the time she started the business, mom worked for a furrier that she worked for before she was married. So, she was doing the business and working for the furrier. She was making the product and doing sales I guess at night and on weekends from the house. Mom started the business from our house.”
Marilyn received little support from anyone other than her husband. Phil gave Marilyn business advice and financial support. “The extended family thought it was a bit of a joke and that it was a hobby,” David said.
