Hi all. Sorry it's been so long since we have posted anything. As everyone can imagine, it has been a rough couple years for the world. Small businesses have been struggling all over, and this little cookie shop had originally planned to open at the end of 2019/beginning of 2020. Whoops 😳
No one could have seen that 2020 would end up being the worst possible year to pursue our little bakery dream.
We've spent 2020 anxiously waiting for things to become safer. When it became clear it was going to be a long time before that would happen, we spent 2021 trying to create plans and strategies to push ahead with opening in a different capacity that was safe and maybe different than what we had originally envisioned. There were some good possibilities for sure, but as things shifted, we found more and more roadblocks. As many saw last year and still see this now, prices started to rise and product availability was, and still is, scarce for every business imaginable. Things are unpredictable for a new business opening up even at the best of times, so with this ever shifting uncertainty around us all, is just a minefield of problems to navigate.
Unfortunately we just could not make a plan that worked for a tiny, yet to be connected to distributors, business that worked. So sadly Handheld Bakery will be closing more permanently now. Keeping a business at a flatline state and hoping for things to normalize just is not sustainable for us at this time, and honestly it is a little painful to watch a dream flounder while at the same time seeing the whole world experience such painful amounts of loss and chaos.
There have been A TON of highlights to this experience though, and we are so very happy we tried. It gave opportunities to leave toxic jobs and experience an unbridled amount of freedom. We met amazing people on this journey that we will still be so happy to be involved with even if the bakery is no longer viable for us to sustain. Even with how things turned out, we would not go back and change our decision to pursue this little dream. It has been amazing and uplifting in so many ways.
We are very sorry for the disappointment it may cause to let Handheld go and thank every single one of you for supporting us. Maybe there will be a time in the future where we can try again with this little dream, but for now, we wish everyone warm cookies with lots of love and safety 🍪♥️🍪♥️