09/04/2026
A little Simply Sourdough story… and one of the many reasons I love our customers. ❤️
When I first started Simply Sourdough, I didn’t know what I didn’t know.
In those early months, there were a few things we made that did contain food dyes. We offered an M&M cookie, and I remember making a Halloween cookie decorated with traditional sprinkles.
Then one day, a local mom messaged me.
She said something along the lines of, “Hey! Did you know Walmart carries dye-free sprinkles? Here’s the brand—check them out!”
She sent me links, information, and basically opened my eyes to something I hadn’t even thought about.
And honestly? I am so grateful she did.
That conversation sent me down a rabbit hole of learning about food dyes, artificial colors, and ingredients—and it made me take a much closer look at what I was using in my own kitchen and what I wanted to offer through my bakery.
From that point forward, we made a conscious decision to do our very best to eliminate artificial colors and unnecessary artificial ingredients from the things we make.
Take these Peanut Butter Cup Sourdough Cookies, for example. 🍪🥜🍫
Those sprinkles are dye-free.
And yes, they’re considerably more expensive than traditional sprinkles.
But we’re paying for naturally colored ingredients rather than synthetic alternatives, and that’s a trade-off we’re willing to make.
Because I want to feel good putting one of our cookies in my own child’s lunchbox.
And I want the local moms who buy from us to feel good doing the same.
I’m not here to tell anyone what they should or shouldn’t feed their family. We all make different choices, and that’s okay.
But when I have the choice between an artificial ingredient and a more natural alternative, I choose the alternative.
And I think one of the sweetest parts of owning a small local bakery is that we’re always learning, too.
Sometimes our customers teach us something.
Sometimes they introduce us to a better ingredient, a better idea, or a better way of doing things.
And this was one of those moments.
So to that mom who took the time to message me all those months ago: thank you. You probably had no idea how much that little message would influence the way I bake today. ❤️
We’re not perfect. We’re always learning. But we’re always trying to do better.
That’s Simply Sourdough.