10/02/2026
Hello my Wild Doe friends. Remember when I said changes are a brewing? I started Wild Doe about a year ago now. I've learned, I've challenged myself, I've had to do too much math, my non-techy self has learned how to create and manage a website. And, of course, I've learned a lot about dough. How to proof it correctly, bake it correctly, score it correctly. I'm still learning and will always be. I've been pricing my bread understanding that I didn't have awesome bread. There were definitely problem loaves over this past year that you all purchased. I often remade them or refunded them or replaced them. And I've been 💯 happy to do so. This was my gig. I knew I had so much to learn and I was absolutely going to screw up. But, I've gotten much better over this year. And, my prices are going to have to be raised to account for that. Real talk that may surprise some of you and I don't mind sharing this at all. I have not made 1 cent over this past year. I am still in the red. I have been 💯 ok with that because I've looked at it like going to school and I've learned so much baking for you. Guys, I use really good ingredients. I'm a little obsessive over the quality. Also, buying vegan chocolate, when chocolate is already expensive, is beyond expensive. For an explanation on why I am a vegan baker as a non vegan, see "my story" on my website. I buy most everything organic and local when possible. I don't have to do this. I realize it's a choice. But, it's important to me to feel good about what I'm providing to families. I also understand if you can't buy my bread as much. I 💯 understand and there will never be any thought from my end about why you stopped. Promise. I don't know when the increase will happen but I'm going to crunch lots of numbers this week. Increases will probably happen next week. I have to make this make sense for me because if it doesn't, I'll need to, you know what.🫣 If I keep prices as they are, I'm basically your volunteer neighborhood baker....
