Augmental

10/16/2023

Augmental marks 15 years in business today. Here are some of the things I’ve learned.

Good people make good clients.

The first draft is rarely the best draft. Then again, if you’re at version ten, it’s time to send.

You can find intense gratification in solving esoteric problems, whether it’s uncovering an ideal adjective or winnowing down a lengthy headline.

Choose partners with high standards and skills to elevate your own work.

Expect daily challenges, but avoid their emotional toll.

Find ways to celebrate the victories -- even if the win is small, silly, or only known to you.

When you do something for the first time, it’s supposed to be difficult. We often forget this when we leave childhood and berate ourselves for initial failure.

Taking a walk can give you the perspective you won’t find in your desk chair.

Accept that you won't always succeed with your best effort. Don't take it as a personal failing.

Prioritize the people who love and support you. They matter more than anything else, whether your business ends with your retirement or outlasts you by three generations.

Thanks to all of the clients, family, and friends who have made 15 years possible.

- Kevin

Get customers believing in your work as much as you do. Partner with Kevin Preis and Augmental, the copywriting and experience creation company.

10/16/2020

Augmental celebrates 12 years in business today! More than ever, I’m thankful for the clients, family, and other supporters who’ve made it possible.

02/07/2020

Good to know.

10/16/2019

If you're looking for a good reason to have chocolate cake today, just tell people you're celebrating Augmental's eleven years in business. (That's what I'm doing.) Enjoy!

03/26/2019

Deal from AppSumo: If you're looking for a chat solution for your website, Continually seems like a good option... and way cheaper than alternatives I checked out. Affiliate link:

Never miss a lead again with automated customer chats and scheduling

10/16/2018

Augmental, the content creation company, officially launched on this day one decade ago. Take a look back and a look ahead.

Augmental officially launched on this day one decade ago: October 16, 2008. Founder Kevin Preis shares his thoughts on the milestone.

09/14/2018

Blame this great call-to-action for our family eating half of the package of cookies in one sitting. Nice job with the copywriting, Nestle Toll House.

05/17/2018

If you write descriptions for your webpages, note that there's been a(nother) change to meta description character limits. They appear to be going from 300 back to 155. Would love to know what spooked Google in the span of five months since it went to 300 in the first place.

In December, we reported that Google increased search snippets to over 300 characters. Unfortunately, it looks like the rules have changed again. According to our new research (May 2018), the limit is back to 155-160 characters. How should SEOs adapt to these changes?​

04/17/2018

Neat: Google Maps apparently has released a "Barry Allen" feature in case you are using the Flash for transportation.

07/12/2017

It's time to write! Let's set the mood.

Nina Simone Feeling Good Birds flying high you know how I feel Sun in the sky you know how I feel Breeze driftin' on by you know how I feel It's a new dawn I...