Sweet Perfection

Sweet Perfection We are a unique sweets company specializing in the gifting of "thank yous".

Our distinctive product line, The Cake Truffle, is the new and exclusive gift of appreciation. Whether you're saying thank you to a corporate client, sending a gift to a dear friend or relative or thanking those close to you for celebrating a very special occasion, Sweet Perfection has the exclusive sweet treat.

10/25/2021
05/17/2020

When the U.S. government first authorized the now $669 billion forgivable loan program at the end of March, it was heralded as a lifeline for besieged small businesses. It is not that.

This speaks worlds.. if a potential candidate feels neglected before even being interviewed, they already know how they ...
03/10/2020

This speaks worlds.. if a potential candidate feels neglected before even being interviewed, they already know how they will be mis-treated once employed.

Many business’ treat their team members this way and wonder why their clients are leaving too.

Case in point: connection matters

Pay attention business leaders.

Go ahead and treat your candidates poorly--they have options.

02/05/2020

"I quit!" I had been promoted to my first management job for my performance as an individual contributor. Within 6 months one of my best developers came to me with a resignation letter.

02/03/2020
As an empath, I’m a firm believer in the phrase ‘Actions speak louder than words’ and in business this rings ever so tru...
01/19/2020

As an empath, I’m a firm believer in the phrase ‘Actions speak louder than words’ and in business this rings ever so true as well.

Client retention has a lot to do with ‘Service after the Sale’, and just as much to do with Correct Pre-Qualifying. If y...
01/17/2020

Client retention has a lot to do with ‘Service after the Sale’, and just as much to do with Correct Pre-Qualifying.

If your clients are disappearing, you may want to ask yourself which of these categories may need some love and attention.

As the meme says; if they aren’t ready for you...

The link between employee and client retention... kindness. Ralph Waldo Emerson may have said it best. "You can not do a...
01/11/2020

The link between employee and client retention... kindness.

Ralph Waldo Emerson may have said it best. "You can not do a kindness too soon, for you never know how soon it will be too late."

How you impact people depends on how you treat them.

A smile is universal, Set the tone with everyone you meet.
01/02/2020

A smile is universal, Set the tone with everyone you meet.

‘The truth is that success and kindness aren't mutually exclusive pursuits. In fact, focusing on the latter generates th...
12/24/2019

‘The truth is that success and kindness aren't mutually exclusive pursuits. In fact, focusing on the latter generates the former. ‘

The Wharton star and his co-author wife, Allison Sweet Grant, bring truth.

12/16/2019

Thanks to Gary V to sum up client retention and client experience: “Give a f**k about your customer”

As Dan Myer so eloquently put it...
“Business, like life, is all about how you make people feel. It’s that simple, and it’s that hard.”

Things to think about when planning your 2020 goals.

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Albany, NY
12210

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Our Story

Sweet Perfection is a Business Retention Boutique.

We help entrepreneurs find that sweet spot in marketing between chasing after new clients and having your existing clients send you referrals.

Typically, when they work with us they not only create long term meaningful relationships with their existing clientele, but also see an increase in retention, referrals and attraction of more ideal clients.