SWEE HENG 1989 Classic

15/05/2026

It’s time to get baked 🥐🔥

Imma be shakin’ these rolls,
you be lickin’ your lips 😮‍💨

13/05/2026

Have you ever tried toast with a super soft and bouncy texture? 🍞✨

Our Swee Heng Tangzhong Toast isn’t just soft,
it’s fluffy, chewy, springy, and full of flavour in every bite 🤤💛

From our White Toast to Multigrain Toast,
every loaf is made with the same Tangzhong method
for that extra soft and QQ texture🥰

If you’re a toast lover,
come and try this different kind of softness ✨🍞

10/05/2026

For the love that is timeless and unwavering 💐✨

Today, we celebrate the grace, strength, and warmth of every mother.

Wishing you a beautiful Mother’s Day filled with love and sweet moments 💖

07/05/2026

07/05/2026

A big congratulations to our giveaway winners 🎉💜

We hope you enjoy your taro treats!
And to everyone who participated, thank you for the love and support 🤍

Missed this round? Don’t worry, more exciting giveaways are on the way 👀

06/05/2026

A refined way to celebrate Mother’s Day! — 6 exquisite flavours ranging from refreshing and delicate to rich and indulgent, thoughtfully created for her special day 👩🎂💖

🍮 𝑭𝒓𝒆𝒔𝒉 𝑭𝒓𝒖𝒊𝒕𝒔 𝑴𝒂𝒏𝒈𝒐 𝑷𝒖𝒅𝒅𝒊𝒏𝒈
5" $31.80 | 7" $38.80

🥭 𝑪𝒍𝒂𝒔𝒔𝒊𝒄 𝑴𝒂𝒏𝒈𝒐
5" $31.80 | 7" $38.80

☕️ 𝑪𝒍𝒂𝒔𝒔𝒊𝒄 𝑻𝒊𝒓𝒂𝒎𝒊𝒔𝒖
5" $31.80 | 7" $38.80

🍫 𝑪𝒉𝒐𝒄𝒐𝒍𝒂𝒕𝒆 𝑯𝒂𝒛𝒆𝒍𝒏𝒖𝒕
5" $33.80 | 7" $40.80

🍓 𝑹𝒆𝒅 𝑽𝒆𝒍𝒗𝒆𝒕 𝑺𝒕𝒓𝒂𝒘𝒃𝒆𝒓𝒓𝒚 𝑪𝒓𝒆𝒂𝒎 𝑪𝒉𝒆𝒆𝒔𝒆
5" $31.80 | 7" $38.80

🍠 𝑷𝒖𝒓𝒑𝒍𝒆 𝑷𝒐𝒕𝒂𝒕𝒐 𝒀𝒂𝒎
5" $31.80 | 7" $38.80

04/05/2026

[CLOSED]

✨𝐂𝐥𝐚𝐬𝐬𝐢𝐜 𝐑𝐞𝐝 𝐁𝐞𝐚𝐧 𝐁𝐮𝐧, 𝐀 𝐇𝐞𝐫𝐢𝐭𝐚𝐠𝐞 𝐢𝐧 𝐄𝐯𝐞𝐫𝐲 𝐁𝐢𝐭𝐞✨

Premium Wandan red beans from Pingtung, Taiwan 🇹🇼
naturally grown with rich, aromatic flavour,
Every bite delivers a truly classic taste.

Soft, fluffy bread paired with smooth red bean filling 🍞
lightly sweet and perfectly balanced 😋

This is the commitment to quality from Swee Heng 1989 & Toast & Roll,
a flavour preserved from Taiwan 🇹🇼 to Singapore 🇸🇬

A pride from Taiwan,
a classic taste to be slowly enjoyed 😍

🎉 GIVEAWAY TIME! 🎉
𝗚𝗶𝘃𝗲𝗮𝘄𝗮𝘆 𝗜𝘁𝗲𝗺(𝘀): x1 Taiwan Red Bean and x1 Taiwan Red Bean Shio Pan to 5 lucky winners ✨

How to enter:
1️⃣ Follow us
2️⃣ Like this post ❤️
3️⃣ Tag at least 2 friends 👫

🔥 Bonus Entry:
Repost this giveaway on your IG Story and tag for an extra chance ✨

📍 Open to Singapore residents only 🇸🇬

📅 𝗚𝗶𝘃𝗲𝗮𝘄𝗮𝘆 𝗘𝗻𝗱𝘀: 10th May 2026, 2359pm ⏰
🏆 Winner will be announced via DM 🎁
Good luck! 🍀

01/05/2026

Here’s to the early mornings, long shifts, and everything in between 💪❤️

𝗛𝗮𝗽𝗽𝘆 𝗟𝗮𝗯𝗼𝘂𝗿 𝗗𝗮𝘆 — don’t forget to treat yourself today!

30/04/2026

New taste, same obsession 🧀✨

Something cheesy is on the way… and trust us, it’s worth the wait 😏

Your next favourite is coming soon 👀🔥 Stay tuned!

29/04/2026

This Mother’s Day, discover something new!

☕️ 𝑪𝒍𝒂𝒔𝒔𝒊𝒄 𝑻𝒊𝒓𝒂𝒎𝒊𝒔𝒖 — rich, smooth, and delicately layered for a timeless indulgence.
🍠 𝑷𝒖𝒓𝒑𝒍𝒆 𝑷𝒐𝒕𝒂𝒕𝒐 𝒀𝒂𝒎 — soft, creamy, and gently sweet with a unique, comforting flavour.

Crafted for a celebration that feels truly special 🤍

27/04/2026

✨Behind every detail is a master of the craft👨‍🍳