Guilt Free Food

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Guilt Free Food Guilt Free Food, your cinnamon roll specialist - vegan, egg-free, reduced sugar, zero calorie sugar, gluten-free and keto & diabetic friendly cinnamon rolls.

Also trending gluten free mochi muffins and jumbo cookies. I am a homebaker based out of Singapore. I am conscious about the sugar in my food intake. Hence, all my bakes are reduced sugar.

I think we may have found the most Christmassy thing we’ve ever made !! This Gingerbread Man has been staring back at us...
07/10/2026

I think we may have found the most Christmassy thing we’ve ever made !!

This Gingerbread Man has been staring back at us in the kitchen for the past few weeks, and he is finally ready to leave GFF.

He’ll be coming with us to Christmas Together at Marina Bay Sands this November.

What I like about this event is that it isn’t just another Christmas market. They are building an entire Christmas Village around shopping, food, play and giving, with 150 brands coming together under one roof.

For us, it’s also another chance to meet people outside our little corner of the East.

Some of you have been buying from us since I was baking from home. Some found us at a pop-up. Some walked into our shop by accident. And many of you I have never met at all.

So if you’re coming to Christmas Together, please come and say hello.

27–29 November 2026
Marina Bay Sands, Hall F

And I need to know: do you eat the Gingerbread Man’s head or feet first?

07/10/2026

Opera Estate, we’re moving into the neighbourhood! Guilt Free Food’s next home will be at 19 Swan Lake Avenue, Singapore 455713.

If you’re new to us, we make cinnamon rolls and other treats with reduced sugar, zero sugar, high protein and gluten-free options. We want more people to enjoy something delicious, including those who usually have to say no.

For two months, I’ve been looking at plans and making decisions about this space. Today I met the sign maker to discuss where our name will go. Suddenly, I could picture us here.

Our new HQ and Collection Studio will give the team more room to prepare and pack orders for homes, offices and pop-ups. You’ll also be able to walk in and pick up your treats.

There’s still plenty to do before we open! Our Telok Kurau shop continues as usual, and we’ll announce the opening date here once it’s confirmed.

Who’s nearby? We’d love to meet our future neighbours.

Christmas Treats for Everyone 🎄Meet Guilt Free Food by Joyce at The Christmas Atelier, bringing festive treats for diffe...
07/10/2026

Christmas Treats for Everyone 🎄

Meet Guilt Free Food by Joyce at The Christmas Atelier, bringing festive treats for different ways of eating and celebrating. Discover the Gingerbread Man Cinnamon Roll, Christmas Power Box and Sourdough Crackers with Dip. 🎁

Don’t miss The Giving Platter, where every 20 treats purchased are matched with 20 more from GFF and shared with a community partner this Christmas. ❤️

📍 Marina Bay Sands, Level 1, Hall C
📅 12 – 14 November
⏰ 11am – 9pm | Start at 1pm on 12 Nov

Because Christmas is better when everyone gets to join in — tickets available in bio! ✨

05/10/2026

Apparently all you have to do is remove the cars from Joo Chiat and everyone comes out to play. :)

Families walking down the middle of the road. Dogs everywhere. Food, music, businesses spilling onto the street and people actually stopping to look around instead of driving past.

GFF got to be part of Joo Chiat Car-Free Day this weekend, and it was quite something seeing a road we know so well completely transformed for an afternoon.

We saw familiar customers, met plenty of new faces and had people stop simply because they were curious about what we were doing.

But every now and then, I would look up from our booth and just watch what was happening around us.

Joo Chiat was having a very good day. ❤️

Thank you to the organisers Invade , KJCBA Land Transport Authority , everyone who made the day happen, and everyone who stopped by GFF along the way.

04/10/2026

Yes, we’re planning to move soon. NO, WE’RE NOT CLOSED. But in the meantime, GFF is very much business as usual.

The ovens are still on. The team is still rolling, baking and packing. Online orders are going out, corporate orders are happening, and you can still collect from us at Vibes.

There’s plenty happening behind the scenes as we get our new home ready, but we’re not disappearing while we move.

So if you’ve been wondering whether you can still order from us: absolutely.

We’ll keep baking here until it’s time to bake there.

Joo Chiat is going car-free tomorrow. And we’re bringing the cinnamon rolls :)GFF is joining Joo Chiat Car-Free Day and ...
02/10/2026

Joo Chiat is going car-free tomorrow. And we’re bringing the cinnamon rolls :)

GFF is joining Joo Chiat Car-Free Day and I’m really looking forward to this one.

So many businesses and people coming together to turn the street into something completely different for an afternoon.

Come for a walk, discover what’s happening along Joo Chiat Road, eat something good and support the businesses taking part.

And if you happen to spot GFF along the way, come say hello. ❤️

See you tomorrow, Joo Chiat.

Put a bunch of founders in front of a camera and suddenly nobody knows what to do :POne of the things I really enjoy abo...
30/09/2026

Put a bunch of founders in front of a camera and suddenly nobody knows what to do :P

One of the things I really enjoy about Glamorous Giving Giving actually happens before the event even starts. The founders come together to make the social content for the event. So there we are, holding each other’s products, posing, filming, retaking shots and generally doing things that have absolutely nothing to do with what any of us started our businesses to do.

And somehow, it works.

This was GFF’s third Glamourous Giving, and I’ve come to really appreciate this part of it.

There’s a sense that we want the whole event to do well. We share the content, talk about each other’s brands and bring our own communities along.

Glamourous Giving definitely deserves a lot of credit for creating that kind of environment. It gets the founders involved, and somehow the event starts to feel a little bit like ours too.

Thank you for bringing us together again, and for having GFF back for the third time. ❤️

29/09/2026

I finally brought the team to see our new HQ for the first time….
Except there was no electricity yet.

So there we were, walking around in the dark with our phone torches while I tried to explain where we would roll, bake, pack and work.

I talked about the kitchen.

The equipment.

The workspaces.

Then I mentioned aircon.

“MORE AIRCON!”

Biggest reaction of the entire tour.

Fair enough. They’ve earned it.

Right now, Swan Lake is still an empty unit that requires quite a lot of imagination.

Over the next few weeks, we’re taking you behind the scenes as we turn it into GFF’s new home.

Apparently, I now know what the team’s first priority is.

25/09/2026

Wean asked me this when we were designing our first space: “When a customer first walks in, what do you want them to see?”

Apparently, 18 months later, I still don’t have a very good answer. :P

So before I show you what we’re planning for the new premise … What would YOU want to see when you walk into GFF?

Address

Singapore

Opening Hours

Monday 09:00 - 12:00
Tuesday 09:00 - 12:00
Wednesday 09:00 - 12:00
Thursday 09:00 - 12:00
Friday 09:00 - 12:00
Saturday 09:00 - 12:00

Telephone

+6584993935

Website

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