08/06/2019
MR. JUICY
Halloween Special Packages
As the Hong Kong’s first juice brand launched in 1974, Mr. Juicy has been serving Hong Kong for over 40 years. Mr. Juicy dedicated to produce premium, delicious and high quality products. It constantly innovating new flavours and formulations in order to bring excitement and fulfilment to different consumers. Being a leading juice brand, Mr. Juicy has been the most preferable choice of local consumers for consecutive years.
To celebrate Halloween 2015, we suggested to create a set of special Halloween characters and packages to enhance the funny image of Mr. Juicy.
Once we created the characters' names and outlook, we crossover with Hong Kong visualizer 阿塗 to enhance the art direction of the entire campaign.