03/09/2026
Anyone else been caught like this!?!?!
We fell into the exact trap we warn our clients about. 😬😬 We kept talking about what we do instead of the impact we actually create.
When we held a mirror up to our own positioning recently, we realised we were leaning on industry labels rather than describing the real-world transformation we deliver for our clients.
If your organisation is feeling like ‘one of many’ in a crowded market, it's usually a sign that your positioning needs strategic rigour, not just a cosmetic refresh.
Read the full reflection on how we caught ourselves in the trap via the link in the comments.