28/08/2026
Something we say to our clients. Not to get them to sign on the dotted line, but to remind them of something very important.
There’s a big difference between listening to your gut instinct (which is normally never wrong) and listening to brain as it enters fight or flight mode when faced with a big financial decision.
When looking at any big money decisions, it’s important to detach from your emotions.
Not because emotions don’t have a place when it comes to the decision, but because those emotions could be shouting louder than the sensible side of your brain.
This is the importance of advice.
When we sit down with our clients, we make it a priority to understand the emotions that drive the decisions you make.
Fear, desire, anxiety, greed, overconfidence, shame, excitement, guilt, love.
These are all emotions we have witnessed. Apply each to the same scenario and you’ll get a different result every time.
So when we say this to our clients, it’s because the decision has triggered one of those emotions, and they need to take a step away, and come back to it with fresh eyes, and less emotion.
