10/06/2026
Ooph! I've been learning a lot recently about how to market myself ~ my sound baths and cake creations ~ in a way that feels ethical, mindful, and authentic.
The truth is, I don't particularly like the way a lot of people sell things.
Twice this week I've found myself feeling frustrated by upselling.
First, I bought a 3-month subscription to a Pilates app. After checkout, I was immediately offered more add-ons, then more, and then more. Instead of feeling excited about what I'd purchased, I started questioning whether it was enough on its own.
Then I bought a workshop from someone whose values felt really aligned with mine. The promise was beautiful: a gentle, soulful approach to creating funnels that didn't feel like soulless sales machines. But after checkout, I was met with page after page of offers: "Add this for £37" and "You'll need this to make the other thing work."
And that's the bit I struggle with.
If what I've bought needs several extra purchases to be effective, it can start to feel like the original offer wasn't complete or valuable enough on its own.
Perhaps this is because I'm not an easy customer. I don't fall for bu****it.
(Although, judging by my purchases this week, I may be slightly easier than I'd like to admit! 😂)
I don't fall for hype, scarcity tactics, or being told I need seventeen extras to make the original thing work. If I buy something, I want it to stand on its own merits.
I know upselling is a common business strategy, and I understand why people use it. But it doesn't feel right for me.
When I create something, I want it to stand on its own. I want people to receive the full experience from what they've chosen to buy, without feeling pressured into adding more in order to make it worthwhile.
Of course I want to attract people to my work. Of course I want my business to grow.
But I want everything I offer to be rooted in integrity, transparency, and genuine value.
Facebook is an amazing tool for connection, but it's becoming more and more of a sales platform, and marketing gets cleverer all the time. It knows how to tap into emotions and create desire.
For me, the challenge is learning how to share what I do without manipulating people into wanting it.
I want people to feel nourished by what they've purchased, not anxious that they've missed the thing they really needed.
That's the kind of business I want to build.
And just to be clear... I'm not selling anything with this post!
Lots of love,
Jenni
