SANCHA

SANCHA Welcome to SANCHA. Pioneering Japanese excellence through home-made, artisanal baked goods.

SANCHA is coming to London 🏳️‍🌈I’m so excited to announce that I’ll be at Hackney Pride Fayre (Love Hackney, Hackney Pri...
11/06/2026

SANCHA is coming to London 🏳️‍🌈

I’m so excited to announce that I’ll be at Hackney Pride Fayre (Love Hackney, Hackney Pride 365) on Saturday 28th June, trading at the Chatsworth Road Market as part of the celebrations.

This is my first time bringing SANCHA to London since my accident, and I couldn’t think of a better event to do it at.

I’ll have the full range with me, all six classics, and the premium crumble cookies.

Plus something brand new: a vegan and gluten free flapjack 👀

If you’re in Hackney, come find me, try some Japanese-inspired cookies, and celebrate Pride together ✨

📍 Chatsworth Road Market, Hackney
🕐 Saturday 28 June | 10am - 5pm

See you there 🍪🇯🇵

In Japanese, “kuchikomi” means word of mouth, or comments written online. I’ve decided to share some of the feedback I’v...
09/06/2026

In Japanese, “kuchikomi” means word of mouth, or comments written online. I’ve decided to share some of the feedback I’ve received on Google Maps with you, because I want to show my appreciation to the people I’ve served.

I can’t stress how much positive feedback means to a small business. It makes a huge difference. So thank you for supporting SANCHA 🙇✨

“I ordered one box and immediately wished I had ordered two. The cookies were fresh, delicious, and beautifully made. This business truly knows how to turn a simple cookie into something special!”

It was great to appear at Linton Market yesterday for the first time. It was a little slow to begin with but picked up d...
07/06/2026

It was great to appear at Linton Market yesterday for the first time. It was a little slow to begin with but picked up during the second half.

A key part that I remember are a husband and wife called ‘Donna’ and ‘Fritz’ that said they had found me on Instagram and came to the market specifically to try SANCHA cookies for the first time 🥹✨ I think people understand what a wonderful feeling it is to have kind people go out of their way to support your goals and dreams. Thank you so much guys and I look forward to seeing you at another market again soon.

I’m taking a break for a while from markets but I’ll be back again on Saturday the 20th of June from 9:30 - 12:00 on Saturday for The Farmers Fayre in Histon. I look forward to seeing you there!

I feel like I’m onto something with this recipe so I have been developing it and making tweaks. It needed a lot more van...
05/06/2026

I feel like I’m onto something with this recipe so I have been developing it and making tweaks. It needed a lot more vanilla and a lot more sesame but I’ve become very satisfied with it and it’s becoming one of my new favourites flavours.

Customer feedback has been wonderful and I have had a few asking me when this will be available to purchase online. I am going to take some placeholder photos for this soon with a proper photoshoot with in September. So watch this space 🙌🏻

There’s been a lot of movement with regards to markets and events so thank you for your patience during this busy time 🙏🏻

I’m curious to know who out my following has tried this rare beauty yet. Any thoughts?

Tomorrow 📍Come find me at the Linton Farmers Market at Linton Village Hall. I’ll have the full SANCHA range with me, all...
05/06/2026

Tomorrow 📍

Come find me at the Linton Farmers Market at Linton Village Hall. I’ll have the full SANCHA range with me, all six classics and the premium crumble cookies.

If you’re in South Cambs, come say hi and grab some cookies for the weekend!

📍 Linton Village Hall, Coles Lane, Linton, CB21 4JS
🕐 Saturday 6th June | 9am - 12pm

See you there 🇯🇵

Flavours you won’t find anywhere else 🇯🇵This is kinako.Kinako is roasted soybean flour. In Japan, it’s one of the most b...
04/06/2026

Flavours you won’t find anywhere else 🇯🇵

This is kinako.

Kinako is roasted soybean flour. In Japan, it’s one of the most beloved flavours in sweets. You’ll find it dusted over mochi, stirred into lattes, folded into ice cream, and scattered across dango. It’s everywhere.

In the UK, almost nobody has heard of it.

The flavour is warm, nutty, and naturally malty with a gentle sweetness that reminds you of butterscotch or toasted peanut butter. It has a roasted depth that’s completely unique. Nothing else tastes quite like it.

It’s also naturally high in protein and lower in gluten than regular flour, which makes it one of the more nutritious ingredients in the SANCHA range.

I pair it with crunchy pecans and Belgian caramel chocolate in my premium crumble cookie. The nuttiness of the kinako, the crunch of the pecan, and the richness of the caramel chocolate all work so well together.

You won’t find kinako cookies on any shelf in Cambridge. Or anywhere else in the UK for that matter.

This is the first in a series where I’ll be sharing the Japanese ingredients that make SANCHA different. These aren’t flavours you’ll find anywhere else 🍪

Order through the link in my bio.

Monday Memory 💭After my recent debut at on Saturday in the centre of Cambridge, I couldn’t help but be reminded of my f...
01/06/2026

Monday Memory 💭

After my recent debut at on Saturday in the centre of Cambridge, I couldn’t help but be reminded of my first ever market back when I started the brand at .

It was another market geared towards supporting independent makers and artisans, and what a joy it was to take part.

The day was a wonderful opportunity to meet my audience and potential customers for the first time. Looking back, I hadn’t even developed my premium cookie range yet, and my classic range was still in its early stages. I look at myself here and I’m really proud that despite all the doubt and uncertainty I felt after moving back to the UK, I still managed to summon the courage to show up and share my passion with others.

As you can see, there was still a lot of concern around COVID, so all traders and attendees were required to wear masks. I also wore a hat that I had made during my time in Japan and an adapted yukata top that I had been gifted by a student of mine shortly before leaving.

To this day, I am still overcome with joy at the opportunity to meet new people through SANCHA. It was really nice to look back on how far I’ve come in the last five years ✨

What a day it was at in Cambridge ✨Apparently the organiser said it was quiet but I still managed to meet a lot of wond...
31/05/2026

What a day it was at in Cambridge ✨

Apparently the organiser said it was quiet but I still managed to meet a lot of wonderful new people and was grateful for the opportunity to attend another market 🤗

The new White Sesame, Brown Butter and Vanilla cookie went down incredibly well and I had customers actually asking what my specials are so I think they will have to become a regular feature at markets and events 🤩

Do you guys have any suggestions for cookies that you would like to see? 🙌🏻

A highlight for me was a couple that attended the market celebrating their 1 year anniversary 🥹✨ I felt touched that they chose SANCHA on such a momentous day 🙏🏻💕

Thank you to everyone who stopped by, tried the cookies, and supported SANCHA. It means the world 🙇🏼‍♂️

And also, a special thank you to Michael san for getting me to and from the event 🙏🏻❤️

For anyone new from the event, or if you weren’t able to make it, you can order online through the link in my bio 🍪🇯🇵

Look forward to seeing you at the tomorrow 🤗🙏🏻✨Am taking the entire range of flavours tomorrow so will be sure to have ...
29/05/2026

Look forward to seeing you at the tomorrow 🤗🙏🏻✨

Am taking the entire range of flavours tomorrow so will be sure to have your favourite goodies 🤗🍪❤️

For chocolate lovers, this is it 🍫Double Belgian Chocolate and Brazil Nuts. Belgian white chocolate meets Belgian milk c...
22/05/2026

For chocolate lovers, this is it 🍫

Double Belgian Chocolate and Brazil Nuts. Belgian white chocolate meets Belgian milk chocolate, then I add crunchy Brazil nuts for texture and a subtle earthiness that keeps it balanced.

These premium crumble cookies have a crumbly exterior and a rich, gooey interior. One bite and you’ll understand why chocolate is loved in Japan as much as it is in the West.

Larger, more indulgent, and made with real care.

Order through the link in my bio 🍪

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Western Road
Bournemouth
BH13

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