SANCHA

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SANCHA Welcome to SANCHA. Pioneering Japanese excellence through home-made, artisanal baked goods.

I really wanted to post some updates today as I know it’s been a while but I had a bike fall today which has slowed me d...
13/10/2026

I really wanted to post some updates today as I know it’s been a while but I had a bike fall today which has slowed me down considerably and I just can’t get around to it 😩

Another thing is that I’m just so unbelievably fatigued and overwhelmed right now; 3 consecutive weekends of markets, online orders, business orders as well as some pretty big personal stuff (will tell you about it once it’s all settled 🤗) I think I am turning the corner (once again) to Burnout-ville 😓

Combining this with my recovery too it’s no wonder that I’m feeling a bit fragile right now 🫩 My double vision and tinnitus is crazy right now 😵‍💫

I have plans to go on holiday late next week and will be off to Paris and then to see some close friends in Stockholm. I have a few things to do before I head off but I really can’t wait to be away and get some R&R 😮‍💨

If anyone has placed an order recently, it may take me a short while to get around to shipping it out to you.

But thanks and love for your understanding and hoping that you are all well ✨

Hey everyone! Guess what!?festival is coming back to in Eddington this Sunday and I can't wait to be back with a full s...
28/09/2026

Hey everyone! Guess what!?
festival is coming back to in Eddington this Sunday and I can't wait to be back with a full spread of delicious, Japanese-inspired cookies!

The event will be taking place from 11:00 - 16:00 at Storey's Field Centre and I'll be taking many more cookies as I sold out within 2 hours last time I participated back in March 🙇🏼‍♂️✨

Be sure to look online and get a ticket if you haven't done so. The venue is limited on capacity so it's necessary to pre register the time you'd like to come 🙏🏻

I will have two special flavours this time:

Classic Seasonal Yuzu and Apple Oat Cookie 🍪

and

Premium Kurimel - ('Kuri' is that Japanese word for chestnut so it will be a wonderful combination of chestnut and caramel 🌰

There will also be much, much more... 😁

I will also be selling drinks this time too and there will be exclusive information about my next event 👀✨

See you there guys! 🇯🇵❤️

Wow! How amazing was the .across.the.sea this weekend? I had so much fun and it was amazing to meet so many other passio...
28/09/2026

Wow! How amazing was the .across.the.sea this weekend? I had so much fun and it was amazing to meet so many other passionate and talented vendors!

I was particularly impressed by 's tea spreads (looking forward to that collaboration!) and .kitchen's black truffle moon cake! (Such an unusual taste but delightful!)

There were too many standout customers but my favourite memory from the day was getting ice cream with Michael, Noriko san from and a new friend named 'Aya' and watching the most incredible sunset 🌅

A huge thank you to Tiffany for inviting us down to trade in Brighton. I really look forward to coming back 🙇🏼‍♂️✨

And to all the new members of the SANCHA family in Brighton... hey! 🙋🏼‍♂️

I look forward to seeing you again 🙏🏻❤️

Really looking forward to joining Craft & Flea in Norwich tomorrow with my friend Michael who will be helping me get the...
19/09/2026

Really looking forward to joining Craft & Flea in Norwich tomorrow with my friend Michael who will be helping me get there 🚗 💨

I have been working quite hard recently so I will have a whole bunch of amazing flavours.

If you know anyone based in or around Norwich, please let them know that I’ll be at The Halls tomorrow from 11-4 and I look forward to welcoming everyone 🤗

Thank you so much! Hope you have a great weekend ❤️✨

In Japanese, “kuchikomi” means word of mouth, or comments written online. I’ve decided to share some of the feedback I’v...
16/09/2026

In Japanese, “kuchikomi” means word of mouth, or comments written online. I’ve decided to share some of the feedback I’ve received on Google Maps with you, because I want to show my appreciation to the people I’ve served.

I can’t stress how much positive feedback means to a small business. It makes a huge difference. So thank you for supporting SANCHA 🙇✨

Today, I am sharing a review from someone I met at the Cambridge Japanese Social Circle and has been a real gem of a human and a real support to the business. I am glad I met you Panos (though I think you have a new favourite now; Premium kinako, if I'm not mistaken 🤗)

If you haven't experienced SANCHA cookies yet, check the link in my bio to check my next event or market appearance or for a link to my website for free UK-wide delivery ✌🏻

10/09/2026

This is just a quick update to let everyone know that I will be saying goodbye to my Premium Strawberry, Pistachio and Belgian White Chocolate cookie… 😢 But fear not! I will be bringing it back as a seasonal special every year during spring!

It is getting quite intense as I am already providing a lot of flavours and I want to make space for new concepts 😎 (plus I'm getting quite overwhelmed trying to provide EVERY flavour EVERY time.

For those that don’t know, I developed this flavour because I wanted a pink cookie and also took a lot of inspiration from 三色団子 - sanshoku dango (otherwise known as 花見団子 - Hanami dango - ’flower viewing dango 🍡) as, for me, these really invoke memories of sitting under cherry blossoms and eating and drinking with my friends to usher in a new spring!

These ‘dango’ are made in three colours to represent spring:

Pink - to represent sakura 🌸

White - to represent (melting) snow ❄️

Green - to represent budding new leaves and spring foliage 🍃

With this in mind, I developed a cookie with the same thing in mind. So we I use the following ingredients to reflect the same things:

Pink - freeze dried strawberry powder 🍓

White - Belgian white chocolate 🍫

Green - Chopped pistachios 🥜 (not a pistachio but you get the idea 😅)

What a combo this was! I’ll be sad to see this go as it was one of the first recipes that I ever developed but let’s welcome it back next Spring with open arms when the cherry blossoms start to bloom! 🌸🤗

I have been asked quite a few times recently why I chose the name ‘三茶' - 'SANCHA’ for a brand name, and so, I thought I’...
09/09/2026

I have been asked quite a few times recently why I chose the name ‘三茶' - 'SANCHA’ for a brand name, and so, I thought I’d post a little reminder.

三茶 (Sancha) is short for 三軒茶屋 (Sangenjaya), a neighborhood in Tokyo’s Setagaya Ward.

The name literally means “three teahouses” and it dates back to the Edo period, when three teahouses stood along the road to the temple 大山阿夫利神社 (Ōyama Afuri Shrine) and served travellers 🍵

The idea of people coming together and enjoying tea and sweets together before going on a momentous journey really spoke to me when I was starting out after moving back to the UK from Tokyo and I barely knew anyone.

At the heart of the reason for starting SANCHA, was the desire to connect with others, build a community of like minded people and provide authentic sweets of quality that shared my love of Japanese flavours.

SANCHA is my life’s work and I am really proud of the brand that I am creating and of the opportunity it gives me to meet so many wonderful people. It certainly hasn’t been easy but when I love what I do so much so it’s worth the sacrifice ❤️

When I meet customers and tell them everything that I have had to overcome to be where I am today, I am filled with pride and joy because I know the same passion and desire is what drives me to push forward despite the new challenges.

I look forward to raising awareness and recruiting new members to the SANCHA family 🤗✨

Thank you for stopping and reading about the origins of the name of SANCHA. It means a lot that you are here 🙇🏼‍♂️✨

If you would like to support a small Cambridge based business and help SANCHA grow, please check my website as I offer UK-wide delivery or I look forward to meeting you at my next event (check the info in my bio for the next one 🙂🍪)

I had so much fun at douce FLEA on Saturday! It was so wonderful to see some familiar faces (both traders and customers ...
08/09/2026

I had so much fun at douce FLEA on Saturday!

It was so wonderful to see some familiar faces (both traders and customers alike!) and I really feel like I am becoming part of the community here 🥹✨

I sold out again with 2 hours to spare so I spent the rest of my time there speaking with (what a talent!), some of the guys at and, of course, it’s always such a pleasure to share the pitch with (even got a cheeky 5 minute massage 🤭). I definitely need to bake more going forward next time and sorry to everyone that came along when it looked bare 🙈 (thank you for your patience while I get back to my new ‘normal’).

There were quite a few standout encounters that I had:

- Leon and Lavinia that visited from Essex (they visited relatives not SANCHA 😂). It was so lovely to chat with you. Thanks for stopping for a lengthy chat and I hope to see you again when you are next back in the area 🤗

- I don’t think I managed to ask her name but the lady that visited me towards the end and bought my final three cookies… you told me that you came all the way to Eddington specifically for SANCHA (いいのに！) It is so humbling and heartwarming when people tell me that they have made the journey specifically for SANCHA. Thank you so much 🙏🏻🙇🏼‍♂️❤️

- To the gent that loved my Ultraman figurine (it’s becoming quite the mascot!) and came back after buying cookies last time, thank you for coming again and I hope to see you at the next SANCHA City Pop Up.

After everything that has happened, I’m really glad to be making myself present and to be meeting so many wonderful people at long last.

I won’t be able to attend the next douce FLEA in October as I’ll be busy preparing for which is the day after 🤩

If you want to purchase some of your favourite Japanese flavours or simply try something new, I’ll be available with the most amount I’ve ever baked at Hanabi in Storey’s Field on Sunday the 4th of October 🤗🍪✨

Have a great week guys ✌🏻

I love people, friends and food and there’s only one thing that I love better… friends AND food at the same time! 🤩I cam...
07/09/2026

I love people, friends and food and there’s only one thing that I love better… friends AND food at the same time! 🤩

I came across this amazing album that contained photos of when I went to one of my old favourite restaurants ‘Kōya’ in Sasazuka (home to my last apartment 🥲) with my friends Yuri and Megumi.

One thing I loved about Tokyo was the rich diversity of food on offer and the Chinese food was some of the best I’d ever had the pleasure of trying. Eating out doesn’t cost an arm or a leg either and it was simple, convenient and more tasty than cooking at home some nights (although I loved doing that too!).

Koya was well-known for their HUGE dumplings and I also had an amazing dish that I discovered while I was in Japan called ‘māpō tōfu’ (you must try!).

It is always great to se Yuri and Megumi who I met at my first English teaching job that I moved to Japan with. They are like family now and it’s always so wonderful to catch up. I saw them last year in December too when I went to celebrate my second rebirth day 🥳

In Japan, it’s undeniable how rich and important the food culture is. I especially loved how dinners are mostly built around ordering a bunch of food and sharing it while enjoying some great drinks too.

If you ever have the chance to visit Tokyo, I would highly recommend a visit to Kōya; It’s easy to get to from Shinjuku, just one stop on the Keiō line and a short walk from Sasazuka station (well worth it!).

Don’t forget to pop down to Eddington this Saturday from 10 - 5 for douce FLEA by Salon • Cafe • Bar • Airstream 🤗✨It wa...
02/09/2026

Don’t forget to pop down to Eddington this Saturday from 10 - 5 for douce FLEA by Salon • Cafe • Bar • Airstream 🤗✨

It was so much fun last time and I’m looking forward to being back with Nora's Aroma ❤️

Especially after SANCHA City Pop Up last Sunday, I’m really looking forward to meeting the lovely residents of Eddington et al again.

See you guys 🤗✌🏻✨

Address

Western Road
Bournemouth
BH13

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