28/09/2026
Why More European Tea Buyers Are Bypassing Local Agents: The Profit Secrets of B2B Direct Sourcing
In the fiercely competitive European tea market, traditional tea brands, boutique cafe chains, and emerging retail e-commerce startups all face the same core pain point: how to significantly cut procurement costs while ensuring uncompromised quality and absolute supply chain stability. In the past, many European buyers were accustomed to sourcing from local tea wholesalers or intermediary traders. However, this multi-layered supply chain model continually squeezes corporate profit margins, while lengthy information chains often lead to unpredictable delivery times....
In the fiercely competitive European tea market, traditional tea brands, boutique cafe chains, and emerging retail e-commerce startups all face the same core