greehill

07/10/2026

How can better tree data help cities care for their urban forests?

That question brought urban forestry professionals together in Santa Cruz on October 6 for “Advancing Urban Forest Management Through Technology.”

Thank you to the City of Santa Cruz for hosting at Harvey West Park, providing a fabulous lunch, and sharing its urban forestry efforts and plans.

A special thank you to our North American partner, Davey Resource Group, for coordinating the event—and to Philip Potyondy and Anne Fenkner for bringing practitioners together to explore the benefits and practical applications of Smart Tree Inventories.

The day also included CAL FIRE updates on California’s urban forestry grants and discussions of projects underway, including a reforestation project in Davis.

From deciding which trees need inspection to planning maintenance and budgets, better information helps communities put their resources where they matter most.

Thank you to everyone who joined us and shared their experience!

30/09/2026

How do you look after the trees along 12,000 km of city streets?

In São Paulo, you start by measuring every one of them. In under 11 months, greehill Brazil and Metro Cúbico Engenharia scanned public street trees in all 96 districts using vehicle-mounted LiDAR and 360° cameras.

Each tree now has a digital twin with more than 70 attributes, including how stable it is and what wind speed puts it at risk. The city's environment team can use this to plan pruning, removals and new planting, and to help prevent trees from falling.

"With artificial intelligence we will have 3D images of every tree," said São Paulo Mayor Ricardo Nunes.

Read the full City Brief here: https://www.greehill.com/insights/

11/09/2026

We climbed to the top together. One team. One company.

Day 2 of Shaping ’27 started with an equally important challenge: working out how we’ll deliver on our ambitions for greehill and the cities we serve.

Teams explored how we can work better together, where AI can help and what we need from one another to move forward. Understanding a colleague’s challenges gives us a better starting point for solving them together.

Then we headed to Hármashatárhegy. Leadership and staff climbed side by side, with a beautiful view waiting at the top. For a global team that rarely shares the same place, it was a moment to pause and enjoy how far we had come together.

The evening at Events Hill brought laughter, games and thoughtful questions that helped us get to know the people behind our everyday roles.

We’re building a new way for cities to manage urban trees as infrastructure. These are the people and relationships that make that ambition possible.

Watch the highlight film and explore Day 2 of Shaping ’27:
Read the story https://www.greehill.com/shaping-27-day-2/

10/09/2026

One Company. One Direction.

Day 1 of Shaping ’27 brought our global greehill team together in Budapest to think about the future we want to build and how we’ll help cities care for their trees.

We shared ideas, asked questions and helped shape our direction for 2027.

Then came dinner at ISSEI Skybar. A glass raised, a conversation that ran a little longer, a chance to know each other beyond our roles.

We have big ambitions at greehill. Spending time with the people behind them made us even more excited about what comes next.

Watch the highlight film and join us for a look at Day 1:
- https://www.greehill.com/shaping-27-day-1/

04/09/2026

greehill is the headline story in today’s Portfolio.hu.

The feature tells the story of how technology developed in Budapest is now helping cities across five continents better understand, manage and protect their urban trees.

In the interview, greehill founders Gábor Goertz and Gyula Fekete discuss how LiDAR, proprietary AI and repeated measurement can help cities move from outdated, manual tree inventories toward proactive urban forest management.

The message is clear: urban trees are not decoration. They are essential infrastructure that supports safer, healthier and more livable cities.

Thank you to Portfolio.hu and Réka Debreczeni for sharing our story.

Read the full article:
https://www.portfolio.hu/uzlet/20260904/a-kokorszakkal-versenyzunk-magyar-technologiaval-merik-fel-a-vilag-nagyvarosainak-fait-859664

Egy Budapestről indult technológiai cég ma már Szingapúrtól São Paulóig segít a városoknak felmérni a fáikat – csak épp a magyar fővárosban nem használják. Ennek oka a pénzhiány, most azonban ígéretes tárgyalások indultak: az alapítók szerint ha az itteni tudás megfelelő...

17/08/2026

More than 1,000 kilometres of roads. One consistent view of the trees that line them.

In the Somme department in France, greehill is scanning roadside trees across a network of more than 1,000 km, providing the digital foundation for how they are managed over time.

It is a project at infrastructure scale: turning a vast roadside tree population into consistent, actionable information for long-term management.

Today, our team joined the Somme department to present the project at a press conference.

Thank you to the Somme department for the trust and partnership.

11/08/2026

Urban forestry, across borders. 🌳

From the US to India, conversations at in Detroit are touching on a shared challenge: how to manage large urban tree populations systematically, while keeping the individual tree in view.

Great to connect with partners, practitioners and urban forestry professionals from across the international community.

Our greehill team is in Detroit through tomorrow. At ISA? Let’s connect.

05/08/2026

A new role is always about more than a title. It is about the experience someone brings, the questions they ask and the way they work with people.

We are very happy to welcome Nóra Szedmák as our new Head of People & Culture at greehill.
Nóra brings more than ten years of HR experience from international organisations in the FMCG and aviation sectors. She has worked closely with leaders and teams and understands what it takes to support people through growth and change.

She will continue to develop greehill’s people and culture work as our organisation grows internationally and supports cities and partners around the world.

Welcome to greehill, Nóra. It is great to have you with us.

05/08/2026

A tree inventory captures an urban forest at one point in time.

But trees do not stand still.

They grow, recover from pruning and respond to drought, construction, storms and increasingly unpredictable weather. Some decline faster than a typical inventory cycle can record.

Keeping that data current often falls to municipal field teams already inspecting high-risk trees, responding to storm damage, managing contractors and carrying out routine maintenance.

In the United States, a nationwide survey found that each full-time municipal urban forestry employee was responsible for an average of 4,821 public trees.

That scale makes one thing clear: cities need current information without adding another layer of documentation for field crews.

For greehill, technology has a practical role. It should help urban forestry teams keep pace with changes in the field, rather than asking them to record every change themselves.