Here's the thing about cake: it's not about the cake itself. Cake is the only time in a party when we all stop to focus on the individual we are honouring. It's the only time we all stand together and pay tribute to the whole reason why we've gathered. You stare at it, you wish upon it, you wait for it. And when it comes it should be momentous. Because the moment is important. The moment is a memo
ry being made before your very eyes. And while you will carve away at the edible art, that's the point: you will eat it. And forever after, when you smell, taste or even hear mention of the flavour of that moment, you will recall, in a breath, the memory that was created. So if there's gotta be cake (and what occasion doesn't require one?!), make sure there's a camera ready for the moment that special someone turns to look at you and says "thank you". The look in their eye will always be worth it. That's the icandycake guarantee.