03/20/2026
Today I’m sharing something that comes with both a heavy heart and a hopeful spirit.
After much thought and reflection, I’ve made the difficult decision to close the doors of our physical store. Building this space and welcoming so many of you through it has been one of the most meaningful experiences of my journey. Every order, every conversation, and every moment of support from this community has meant more than words can express.
However, sometimes growth requires us to make hard decisions. For some time now, I’ve had many ideas and products sitting on my dream board—projects I’ve been wanting to bring to life and share with all of you. Stepping away from the storefront will allow me to focus my time, energy, and creativity on developing these products and growing the brand in a new direction.
(Jackie's Purple Dream - a CPG brand)
While the store will be closing, this is not the end. I will be transitioning to a commercial kitchen, and I will continue accepting orders for pickup and delivery. You will still be able to enjoy the cakes, desserts, and ube creations you love—just through a different setup.
This decision was not easy, but I truly believe it is the right step forward. I am deeply grateful for everyone who has supported this journey, believed in the vision, and helped make this chapter so special.
Thank you for being part of the story so far. The next chapter is just beginning, and I’m excited to share it with you.
With gratitude,
Jackie