Hugs Brisbane

Hugs Brisbane Your local micro-bakery specialising in small batch, traditionally made pastries xo
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‼️ New Trading Hours ‼️CLOSED Monday and Tuesday starting tomorrow xoOne thing leads to another: After treating ourselve...
11/06/2023

‼️ New Trading Hours ‼️
CLOSED Monday and Tuesday starting tomorrow xo

One thing leads to another: After treating ourselves to some rare time off this weekend, the heavy, seven day, never stop slog fog has cleared. Navigating the ups and downs of small business ownership this winter of 2023 will be immeasurably easier if we schedule in regular downtime. We’re calling it a “Week End”. Ironically, it will take place at the start of the traditional work week.

We are a very small team. We like it that way. 2020 taught us that lesson. Running a cafe in the suburbs during that time was like you went to sleep owning a small local shop, knowing what each day would bring, and woke up with the suddenly increased and shifting demand of a mid-sized coffee factory, if such a thing existed. Almost overnight we had to try to scale up our business to meet that demand. And it definitely had that relentless automated factory feel. It was a good peek into a possible future. Our takeaway- we like keeping it local, personal, small.

The downside of small is that every staff hiccup becomes a staff stomach ulcer. There’s not always a backup at the ready, an understudy in the wings, an easy and equal replacement.

So we treasure our staff, they’re all gems. They’ve been rolling with the changes, learning on the fly or training while growing extra arms to keep things ticking along during a rush. For all of our sakes, designating closed days gives us time to recover from these hectic last few months, not be stretched thin on a daily basis and offer you more consistency when we are trading.

Doesn’t that sound good? Win-win, I’d say xo

Closed this Saturday and Sunday 10-11th June for some much needed R & R xoThe Hugs Report: coming to you live from the s...
07/06/2023

Closed this Saturday and Sunday 10-11th June for some much needed R & R xo

The Hugs Report: coming to you live from the scene, your fave local super-petite micro-bakery will be indulging in a weekend break.

Once the overlapping staff time off requests reached a tipping point it became clear that the universe was trying to tell us something- if you don’t seize this opportunity to rest, recline and reflect then you’re bloody well kidding yourselves. Firm but fair. Sometimes you need fate (or perhaps just coincidence) to step in and force you to take that break you felt you couldn’t afford.

The last few months haven’t been easy. Health calamities and the usual small business woes have collided more often than is reasonable or in fact sustainable. Despite it we push on best we can and some days can even be chalked up as a win. Too many others, however, not so much. We all know it, when it comes to matters of health, there is no substitute for time spent in recovery. So we hope you’ll forgive us for leaping at (limping towards?) this chance for a couple of days off. We just know it’ll do us a world of good xo

If you were writing a novel, set in the French countryside, today’s weather is what you would describe your hero walking...
15/05/2023

If you were writing a novel, set in the French countryside, today’s weather is what you would describe your hero walking through to get their breakfast. Bundled up, cold rain whipping their cheeks, they finally arrive at the local pastry shop, stepping into the comforting, warm aroma of butter and coffee. Maybe they have a poodle. Maybe it’s name is Monsieur Pierre. Maybe Monsieur Pierre is wearing a puffer vest because that’s just how he rolls. I don’t know, it’s your story.

Anyway, what we have ready for you right now:

Classic Croissants
Chocolate Croissants
Cinnamon Kisses
Fruit Danishes
Maple Bacon and Egg Fougasses
Swiss Brown Mushroom Slices

xo

Come on in and let Deb and Mella brew you a delicious coffee treat today. If you're keen on pastries, pop by from tomorr...
14/05/2023

Come on in and let Deb and Mella brew you a delicious coffee treat today. If you're keen on pastries, pop by from tomorrow. Mother's Day weekend is a wildly busy one, running our stock (and our staff) right down to the ground, so we won't have any food for sale today xo

PS Can I ask you a favour? Next time you’re doom scrolling on FB could you drop by our business page and report it? We’ve been unable to access it for some time and the help desk over there is a joke. I’ve come to the conclusion that if as a collective we metaphorically light the thing on fire maybe someone on the support team might finally look our way 🤞🏻

Howdy friends. We are still neck deep in recovery mode here at hugs after illness and unexpected staff reshuffles BUT we...
12/05/2023

Howdy friends. We are still neck deep in recovery mode here at hugs after illness and unexpected staff reshuffles BUT we are putting our best foot forward this weekend and pushing out as much of our familiar fave pastry delights as we can for your enjoyment.

TODAY✨

Classics
Cruffins
Almonds
Maple Bacon and Egg Fougasses
Swiss Brown Mushies Slice

PLUS✨
Whatever else Em can manage to make before you roll up xo

PS Facebook in its wisdom disabled access to our page some time back. Thank you to those letting us know that it’s getting all sorts of details wrong, we’re sorry it’s caused inconvenience, it’s definitely very frustrating. I promise we are working on it, my emails are as yet unanswered but Mark is a busy man, no doubt he’ll get right back to me when he’s able 🙏🏻

Ah crumbs
04/03/2023

Ah crumbs

Ah our forfeited V-Day plans. Can’t win ‘em all I guess. But then again, what day isn’t a good one for heart-shaped past...
19/02/2023

Ah our forfeited V-Day plans. Can’t win ‘em all I guess. But then again, what day isn’t a good one for heart-shaped pastry dunked in cinnamon sugar? What do you reckon, roll some out for the weekend?

Feeling very grateful for a healthy crew of staff this week. Come on in today to see Izzy and Mella for a Monday brew. Don’t forget Monday and Tuesday are limited pastry days, with Wednesday the start of our real deal pastry production for the week xo

Round n round we go 🙃 Open til 9:30am only today. Please be kind to Morgs who is stepping in n up to represent all of us...
12/02/2023

Round n round we go 🙃 Open til 9:30am only today. Please be kind to Morgs who is stepping in n up to represent all of us who need rest, meds n recovery xo

Thursday ✨
08/02/2023

Thursday ✨

Five years to the month. Hugs now has: a sign ✨Thank you to our neighbours Sign Masters Australia for being at the ready...
08/02/2023

Five years to the month.
Hugs now has: a sign ✨

Thank you to our neighbours Sign Masters Australia for being at the ready all this time. Good thing they weren’t holding their breath. Their work on this product is *chef’s kiss* every bit as gorgeous as we dreamed it would be xo

Sorry for the late notice but the gang will be taking over the Padre lab in Noosa for some more training in the lead up ...
04/02/2023

Sorry for the late notice but the gang will be taking over the Padre lab in Noosa for some more training in the lead up to our imminent return to dine-in. Super exciting times!

I was going to attempt to work a 7 day week and run the shop myself in their absence but then I remembered it’s 2023 and I have boundaries now. We’ll see you Tuesday xo

When you are having a rough mental AND physical health week so are managing the kitchen from your bed. Turns out Canva i...
04/02/2023

When you are having a rough mental AND physical health week so are managing the kitchen from your bed. Turns out Canva is for more than marketing x

Address

U2 27 Windorah Street
Brisbane, QLD
4053

Opening Hours

Wednesday 6am - 11:30am
Thursday 6am - 11:30am
Friday 6am - 11:30am
Saturday 7am - 11am
Sunday 7am - 11am

Website

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